Ability of the Nutri-Score front-of-pack nutrition label to discriminate the nutritional quality of foods in the German food market and consistency with nutritional recommendations

Front-of-Pack Labels (FoPLs) and more specifically interpretative FoPLs, giving directly an evaluative assessment of the nutritional quality of foods to consumers, are considered as a cost-effective measure recommended by the World Health Organization as one of the “best buys” measures to prevent Non-Communicable Diseases (NCDs) [1, 2]. In this context, in order to tackle the increasing burden of diet-related NCDs, French government adopted in 2017 the Nutri-Score [3], a summary, graded, colour-coded FoPL with twin objectives: 1) to provide a helpful guidance for consumers towards healthier food choices at the point of purchase, as it delivers at-a-glance simplified nutritional information, and 2) to incentivize manufacturers to reformulate their products towards healthier composition, which would be materialized on the FoPL [4, 5]. The Nutri-Score was developed by independent French researchers and was chosen by French public health authorities as it was supported by a strong scientific background [6]. This FoPL relies on the computation of a score substantially based on the United Kingdom Food Standards Agency Nutrient Profiling System (FSA-NPS), which was developed to regulate television advertising to children [7‐9]. The FSA score is computed taking into account the nutrient content per 100 g for foods [6]. The algorithm allocates positive points (0–10) for unfavourable elements including energy (kJ), total sugars (g), saturated fatty acids (g) and sodium(mg), and negative points (0–5) for favourable elements including fruits/vegetables/pulses/nuts (%), fibres (g) and proteins (g). The sum from positive points (0 to + 40 points) and negative points (0 to-15 points) is computed, yielding a global score ranging from − 15 for the healthiest foods to + 40 for less healthy foods. From this overall score, five categories of nutritional quality are derived, defining the categories for the Nutri-Score, ranging from ‘dark green’ to ‘dark orange’ (Fig. 1). Letters (A to E) were added to colours in order to improve the readability of the label, in particular for the colour-blind. The entire scale appears on the label, with the letter/colour corresponding to the product’s nutritional quality enlarged. Though the FSA-NPS is based on an across-the-board approach, some marginal adaptations were pointed as necessary in a report from the French Agency for Food, Environmental and Occupational Health and Safety, ANSES [10] to improve consistency with nutritional recommendations for all categories of foods. To correct these limitations, the FSA nutrient profiling algorithm was slightly modified for cheeses, added fats and beverages by the French High Council of Public Health (FSAm-NSP) [11].

Between the initial proposal in 2013 [12] and the selection of the Nutri-Score by the French public health authorities in 2017, multiple scientific studies on the Nutri-Score were conducted [6] pertaining to both the validation of the FSA-NPS underpinning the system and the validation of its visual appearance (graphical format). Most of these studies were performed in the French context, questioning the potential generalization of the positive results of the Nutri-Score in France to other different cultural contexts with their own food markets.

This question is particularly topical in Germany where discussions are currently ongoing concerning the possible adoption of a FoPL by the government [13]. Different consumer associations [14] and some manufacturers [15] have declared their support to the Nutri-Score scheme; however issues have been raised concerning the suitability of the Nutri-Score in the German context in terms of graphical design and nutrient profiling system [16]. Regarding the relevance of the Nutri-Score graphical format for German consumers, a recent international study provided scientific evidence [17]. This international comparative experimental study aimed to compare the ability of five FoPLs [Nutri-Score, Australian Health Star Rating system (HSR), UK Multiple Traffic Lights (MTL), Chilean Warning labels and Reference Intakes (RIs) endorsed by manufacturers] to help consumers to understand the nutritional quality of different types of foods within different categories, in 12 countries including Germany. Results showed that the Nutri-Score performed best in all countries to help consumers correctly rank products according to their nutritional quality. This favourable effect was also found in the sample of the 1000 German consumers participating to the study.

If the graphical design of the Nutri-Score seems appropriate to the German socio-cultural context, the relevance of the FSA-NPS underlying the 5 categories of the Nutri-Score for the food German market, as it was demonstrated in the French food market, requires further investigation. So, it appears of importance to assess how the Nutri-Score classifies foods in the German market and whether this classification aligns with the German food-based dietary guidelines (FBDG).

Thus, the objectives of this study were 1) to test the ability of the Nutri-Score to discriminate the nutritional quality of foods and beverages currently available on the German market using a wide food database including branded products, and 2) to investigate the consistency between the classification of branded foods by the Nutri-Score and the German FBDG.

The overall distribution of the FSAm-NSP score with the different Nutri-Score categories is presented in Fig. 2 Overall, 18.9% of foods were classified in the A category; 12.1% as B; 18.5% as C; 27.5% as D; and 23.0% E.

The distribution of the FSAm-NSP score with the different Nutri-Score categories within each food group is displayed in Fig. 3 for all solid foods, in Fig. 4 for sub-groups of solid foods containing at least 20 items, and in Fig. 5 for the beverages.

The distribution of the Nutri-Score within the different food groups and sub-groups is displayed in Table 1. A total of 79.7% of products from “fruits and vegetables”, 69.3% of products from “Cereals and potatoes” were classified as dark green (A) or green (B), while 93.4% of products from “Sugary snacks” were classified as orange (D) or dark orange (E). Among beverages, while a majority of fruit juices were classified as C (70.1%), soft drinks were classified as E.

Moreover, within almost each food group, differences in the nutritional quality of products between sub-groups were grasped by the Nutri-Score classification, with high discriminating ability (at least three colours represented as defined in the methods section). Thus, for example, within the “Milk and dairy products” sub-group, foods from the sub-group “Milk and yogurt” were mainly classified as products with higher nutritional quality – between dark green (A) and yellow (C) – than foods from “Ice creams” mainly categorized between yellow (C) and dark orange (D). To illustrate the results from Table 1, pie charts for 4 key food groups (Breakfast cereals, Pizza pies and quiche, Dairy desserts and Sugary snacks) are shown in Fig. 6.

In the present study, results showed that the Nutri-Score, based on the FSA nutrient profiling system adapted by the HCSP, is an efficient tool to discriminate products (solid foods and beverages) across and within food groups and sub-groups, with at least three categories of Nutri-Score represented. Overall, the classification of the different food groups in the Nutri-Score displayed a high consistency with German nutritional recommendations [18, 19]. Indeed, foods which consumption is recommended (e.g. 79.7% of products composed mainly of fruits and vegetables classified as A or B) were more favourably classified than foods which consumption should be limited (e.g. 93.4% of sugary snacks classified as D or E). Within a food group, the same discrimination was observed, as foods lower in salt, sugar and fat were better classified. The distribution of the FSAm-NSP score underpinning the Nutri-Score displayed a high variability, confirming its validity for use in the 5-category label Nutri-Score in the context of the German food market.

The discriminating ability of the Nutri-Score is a key element to help consumers making healthier choices at the point of purchases, by displaying with at-a-glance labelling the nutritional quality of products.

These results represent a key step in the validation process of a FoPL, which underlying nutrient profiling system has to be validated upstream in scientific studies. In the theoretical framework of Townsend et al., the classification of foods by the nutrient profiling system against national dietary recommendations is one of the major elements [20]. The findings of the present study specific to the German context are consistent with those investigating the consistency of the score underpinning the Nutri-Score in the French context, using nutritional composition data from different databases (generic foods and branded products) [21‐23]. In the French food environment, the classification of foods was overall consistent with French nutritional recommendations (which are very similar to German recommendations) and the discriminating ability of the 5 colours nutrition label (previous graphical format of the Nutri-Score) was similar in France and Germany across food groups, within food groups and to a lower extent for equivalent foods from different brands. Finally, these results in Germany as in France suggest that the use of the FSAm-NSP score associated with the Nutri-Score, while being ‘across-the-board’ from most food items, would support both possible ‘displacement’ and ‘substitution’ strategies, as nutritional quality across food groups, but also within food groups is consistently discriminated.

The main limitation of the study pertains to the use of the Open Food Facts database. Indeed, though the Open Food Facts database collects data from products currently available on the market directly from consumers, we were not able to analyze the representativeness of the sample of foods retrieved, either in terms of number of products or market share. However, our purpose was not to be exhaustive, but rather to test the discriminating ability of the Nutri-Score in real-life situations, for which the Open Food Facts database is sufficiently large to give a consistent evaluation.

Finally, the Nutri-Score appears as an efficient tool which could help German consumers to discriminate nutritional quality of foods at various levels of details in foods marketed in Germany, whilst avoiding a dichotomous thinking of foods in ‘healthier’ and ‘less healthy’ categories promoting the contention that foods are either ‘all good’ or ‘all bad’. As a result, it would help consumers to be aware of the specific nutritional quality of foods and making healthier choices at the point of purchase. As the graphical format of the Nutri-Score appeared also as the best option in German consumers compared to other formats, overall these results suggest the Nutri-Score would be a valid choice in the German context. The German situation regarding the implementation of the Nutri-Score in German supermarkets would also have a direct impact on other countries, especially on the European food market. Indeed, the adoption of a single front-of-pack nutrition label in the different countries would be particularly important for industrialists and retailers exporting food products from and in Germany.