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01.12.2015 | Research article | Ausgabe 1/2015 Open Access

BMC Public Health 1/2015

Changing organizational culture: using the CEO cancer gold standard policy initiatives to promote health and wellness at a school of public health

Zeitschrift:
BMC Public Health > Ausgabe 1/2015
Autoren:
Samuel D. Towne Jr, Kelsey E. Anderson, Matthew Lee Smith, Deborah Vollmer Dahlke, Debra Kellstedt, Ninfa Pena Purcell, Marcia G. Ory
Wichtige Hinweise

Competing interest

The authors declare that they have no competing interests.

Authors’ contributions

ST made substantial contributions to conception and design, acquisition of data, analysis and interpretation of data; was involved in drafting the manuscript and revising it critically for important intellectual content; and provided final approval of the version to be published. KEA and MLS made substantial contributions to interpretation of data; were involved in drafting the manuscript and revising it critically for important intellectual content; and provided final approval of the version to be published. DVD made substantial contributions to conception and interpretation of data; was involved in drafting the manuscript and revising it critically for important intellectual content; and provided final approval of the version to be published. DK and NPP made substantial contributions to conception; were involved in drafting the manuscript and revising it critically for important intellectual content; and provided final approval of the version to be published. MGO made substantial contributions to conception and design, acquisition of data, interpretation of data; was involved in drafting the manuscript and revising it critically for important intellectual content; and provided final approval of the version to be published. All authors read and approved the final manuscript.

Abstract

Background

Worksite wellness initiatives for health promotion and health education have demonstrated effectiveness in improving employee health and wellness. We examined the effects of a multifaceted health promotion campaign on organizational capacity to meet requirements to become CEO Cancer Gold Standard Accredited.

Methods

We conducted an online survey to assess perceived organizational values and support for the five CEO Cancer Gold Standard Pillars for cancer prevention: tobacco cessation; physical activity; nutrition; cancer screening and early detection; and accessing information on cancer clinical trials. Baseline and follow-up surveys were sent 6-months apart to faculty, staff, and students at a school of public health to test the impact of a multifaceted health promotion campaign on perceived organizational change. Descriptive analyses were used to characterize percent improvement. Multivariate logistic regression analyses were used to control for participants’ university status.

Results

The current organizational culture highly supported tobacco cessation at both time points. Significant improvements (p < .05) from baseline to follow-up were observed for questions measuring organizational values for ‘prevention, screening, and early detection of cancer’ and ‘accessing cancer treatment and clinical trials’.

Conclusions

Health promotion and education efforts using multiple approaches were effective to improve perceived organizational values and support for cancer prevention and early detection, and increase access to information about cancer clinical trials. Future studies are needed to examine broader impacts of implementing worksite health promotion initiatives.
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