This study was conducted during the time of rabies outbreak in Rangjung town to understand and assess the community knowledge, attitudes and perception of rabies to help to prepare and also target educational messages and response activities by the rapid response team. The study indicated high level of knowledge and awareness on rabies amongst the respondents in Rangjung town which may be attributed to repeated visits by the RRT for emergency mass dog vaccination campaign, contact-tracing of the rabid suspected dogs and dog bite victims in humans, continuous consultation and education of the people on rabies by the RRT. Moreover, Rangjung town reported an outbreak of rabies during 2006 where more than 400 people were administered rabies post-exposure prophylaxis (PEP) as a result of contact with rabies suspected animals and also consumption of milk and dairy products derived from rabies suspected and rabid confirmed cows [
6]
. The past outbreak incident and the educational messages given by the RRT may likely had a positive effect on the extent of knowledge retained by people in Rangjung [
6]
. However, there exist some knowledge gaps particularly related to the source and mode of transmission of rabies. For instance, a large number of respondents have not given correct answers to the questions and stated that contact with urine and feces, insect bites, touching animals and consumption of animal products would result in the transmission of rabies. Such misconceptions have resulted in unnecessary PEP administration and increased the public cost since the people would visit the hospital and ask for PEP even if the risk is low or negligible [
9,
10]
. During the current outbreak in Rangjung, 92 people have requested and been administered anti-rabies vaccine because they have touched and fed a dog that later disappeared from the area. Therefore, it is important to educate the community on specific source of vectors such as what animals can get rabies and also the routes of exposure of rabies virus so that there is no misconceptions about rabies transmission from noninfectious routes, thereby reducing the public concern and also reduce the cost of PEP. The community were aware on the importance of washing the animal bite wound with soap and water and seeking medical care on the same day of exposure. This findings is in agreement with the knowledge and attitude of other community in south Bhutan [
11]
. The first aid measures (e.g. washing bite wound with soap and water) and treatment seeking-behaviors is important for rabies prevention in humans since majority of the people in the developing countries die of rabies due to failure to seek medical care in time [
12]
. The hospital record of Rangjung health centre also indicated visits of people for rabies PEP even for non-bite exposures. During the current outbreak in Rangjung and surrounding areas, all persons (
n = 12) bitten by confirmed rabid dogs and cat have visited the health centres and received complete PEP course including human rabies immunoglobulin. The health seeking behavior of people in Bhutan for rabies PEP is high when compared to other developing countries [
4,
9‐
12]
. This may be due to availability of free health care services in the country including rabies PEP. However, it is to be noted that there were instance of human deaths due to rabies in the south Bhutan region (17 people died of rabies between 2006 and 2016), especially in children, who did not visit the health centre for PEP [
4]
. During the current outbreak in Rangjung, the RRT have ensured to trace the dog bite victims and referred to the hospital for treatment. In addition, awareness education on rabies and its prevention and control aspects were provided by the RRT to the general public and to the teachers and students in the outbreak areas.
Our study also demonstrated the attitude of the respondents where majority (94%) have indicated that they would report to the government agencies (the veterinary, municipal, public health, community representative) if they see any suspected rabies animals in the community. The community suggested the government agencies to control rabies in Rangjung through various means including killing, catching and impounding of stray dogs in one place, catching and translocating dogs, and through emergency vaccination program. Surprisingly, some of the respondents would not want to suggest the control measures because they thought that the RRT would implement their suggestions thereby resulting in sinful act since killing is considered sin as per the Buddhist beliefs [
6]
. Translocation and impounding of dogs although suggested by the community is not recommended as it will threatens the success of control programs by spreading rabies. The importance of avoiding or stopping the translocation of dogs was emphasized to the community since one of the reasons for high density of free-roaming/stray dogs in the urban areas was believed to be due to translocation of dogs from rural villages. Therefore, public education should emphasize the risks of translocation of dogs to rabies free areas. However, as control measures, the RRT have carried out an emergency mass dog vaccination [1600 dogs and cats] in the periphery of the outbreak zone and in high risk villages to create immune buffer, and also captured and euthanized the rabies suspected and confirmed dogs to break the transmission cycle. Similarly, since stray dog pose problem and threat to the residents in Rangjung, the community suggested neutering (65%) procedure to control dog population and rabies in future. Bhutan have been implementing catch-neuter-vaccinate-release (CNVR) program to control dog population and rabies [
13]. It is important that dog population management campaign including mass dog vaccination against rabies be conducted annually in Rangjung town and the bordering areas in eastern Bhutan to create immune buffer against rabies incursion into the country by strictly following the National Rabies Prevention and Control Plan [
14]
.
Among the respondents, only 10% of the household owned pet dogs and cats, but 50% of them indicated that their dogs were allowed to roam outside the home premises day and night indicating lack of ownership. It is important to note that lack of pet ownership is a serious concern in the country that contributes to free-roaming/stray dog population as well as rabies infection [
13,
15]
. During the recent outbreak in Rangjung town and in the surrounding villages, of the 18 rabies cases in dogs, 2 were confirmed in pet dogs and 1 in pet cat, while 6 pet dogs and 1 cat that were free-roaming were bitten by rabid dogs indicating possible risk of human exposure (household members especially children) and also act as source of infection to other dogs and domestic animals. Thus, it is important to regulate pet ownership in the country through awareness education and enforcement of rules and regulation.