Consider Embracing the Reviews from Physician Rating Websites

Excerpt

In an era of social media use, with star rankings of many services, it is important to understand how patients and physicians view and use physician rating websites. Patients seeking health care increasingly use websites that contain patient ratings of physicians. These physician rating websites are a valuable source of information for patients seeking care and thus evaluation of perceptions about these websites is an important area of inquiry. Physician rating websites may provide several different types of information about physicians, including listings with information on training, specialty, certification, location, and availability of appointments, and may also contain patients’ ratings of physicians from various patient survey measures. …