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Erschienen in: International Journal of Mental Health and Addiction 4/2020

31.05.2019 | Original Article

High Stakes: Children’s Exposure to Gambling and Gambling Marketing Using Wearable Cameras

verfasst von: Moira Smith, Tim Chambers, Max Abbott, Louise Signal

Erschienen in: International Journal of Mental Health and Addiction | Ausgabe 4/2020

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Abstract

Concerns continue to be raised about the ‘normalising’ influence of gambling and its marketing on children. This study sought to determine the nature and extent of children’s everyday exposure to gambling and its marketing. New Zealand children (11–13 years; n = 167) wore wearable cameras, capturing images of their day every seven seconds for four days, June 2014–July 2015. Images (n = 380,000) were assessed for their exposure to gambling and its marketing. On average, children were exposed to gambling products or activities 0.6 (95% CI 0.4, 1.0) times/day and marketing 6.9 (95% CI 4.6, 10.3) times/day. Marketing exposures occurred most frequently in book stores (1.7 (95% CI 0.7, 4.0)/day), convenience stores (1.5 (95% CI 0.7, 3.0)/day), and supermarkets (1.4 (95% CI 0.8, 2.5)/day), via a shop front signage (3.3 (95% CI 1.9, 5.5)/day) and in-store marketing (1.9 (95% CI 1.3, 2.7)/day). The national lottery (4.7 (95% CI 3.2, 7.0)/day) and scratch cards (0.6 (95% CI 0.4, 0.9)/day) were most frequently promoted. Children were frequently exposed to gambling and its marketing, in the everyday places they go. Regulation of gambling and its marketing could contribute to the reduction of gambling-related harm, improving children’s health, and well-being.
Fußnoten
1
Publicly funded NZ schools are rated according to the average family backgrounds of students. Decile 1 rating indicates that the largest proportion of children are from low socioeconomic backgrounds, whereas decile 10 indicates that the largest proportion of students are from high socioeconomic backgrounds. http://​www.​education.​govt.​nz/​school/​runninga-school/​resourcing/​operational-funding/​school-decileratings/​.
 
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Metadaten
Titel
High Stakes: Children’s Exposure to Gambling and Gambling Marketing Using Wearable Cameras
verfasst von
Moira Smith
Tim Chambers
Max Abbott
Louise Signal
Publikationsdatum
31.05.2019
Verlag
Springer US
Erschienen in
International Journal of Mental Health and Addiction / Ausgabe 4/2020
Print ISSN: 1557-1874
Elektronische ISSN: 1557-1882
DOI
https://doi.org/10.1007/s11469-019-00103-3

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