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Die Bedeutung von Videoplattformen für die Gesundheitskommunikation

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Zusammenfassung

Videoplattformen im Internet stellen neue Kanäle der Gesundheitskommunikation dar, die an Bedeutung und Reichweite gewinnen. Video-Kommunikatoren sind dabei Gesundheitsprofis, Medienprofis, vor allem aber Gesundheitslaien, die diverse Krankheiten und Beschwerden, medizinische Behandlungsmethoden sowie gesundheitsbewusste Lebensweisen und Prävention thematisieren. Derartige direkt gesundheitsbezogene sowie indirekt gesundheitsrelevante Online-Videos existieren in großer Fülle und haben teilweise sehr hohe Reichweiten, dabei ist die Inhaltsqualität ausgesprochen heterogen. Dementsprechend kann die Rezeption von Online-Gesundheitsvideos sowohl mit positiven Wirkungen (z. B. Patienten-Empowerment), als auch mit negativen Wirkungen (z. B. Verbreitung von Fehlinformationen) einhergehen. Der Beitrag beschreibt erstmals umfassend die Gesundheitskommunikation mittels Online-Videos als wichtigen neuen Untersuchungsgegenstand für die Kommunikationswissenschaft, referiert anhand der Lasswell-Formel den interdisziplinären Forschungsstand und zeigt Forschungslücken auf.

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Authors and Affiliations

  1. Institut für Medien und Kommunikationswissenschaft, Technische Universität Ilmenau, Ilmenau, Deutschland

    Nicola Döring

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  1. Nicola Döring
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Correspondence to Nicola Döring .

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Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Döring, N. (2019). Die Bedeutung von Videoplattformen für die Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_14

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_14

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