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Food nutrition label use is associated with demographic, behavioral, and psychosocial factors and dietary intake among African Americans in North Carolina

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Abstract

Objective

Reading nutrition labels on food packages may improve food choices and enable healthful dietary practices. This report describes the prevalence of nutrition label use and its association with demographic, behavioral, and psychological factors and diet among African-American adults.

Design/subjects

Self-reported data from a population-based cross-sectional survey of 658 African Americans, aged 20 to 70 years, in North Carolina. An 11-page questionnaire assessed nutrition label use, fruit and vegetable consumption, total and saturated fat intakes, fat-related dietary behaviors, diet-related psychosocial factors, and demographic and behavioral characteristics.

Statistical analysis

χ2 tests and logistic regression analyses examined associations of demographic, psychosocial, and behavioral factors with nutrition label use. Linear regression was used to estimate the variation in diet explained by label use.

Results

The mean age of participants was 43.9±11.6 years, 41% were men, 37% were college graduates, and 75% were overweight/obese. Seventy-eight percent of respondents read nutrition labels when they purchased packaged foods. Nutrition label use was significantly higher among participants who were women, older, educated beyond high school, and obese (P<.05). After adjusting for demographic characteristics, the strongest psychosocial predictors of nutrition label use were healthful eating self-efficacy, strong belief in a diet-cancer relationship, and trying to lose weight. Usual/often label users had higher fruit and vegetable consumption and lower fat intakes (P<.001), and nutrition labels explained 2% to 17% of the variance in dietary intake.

Conclusions

Nutrition information on packaged foods appears to be a useful way to conduct point-of-purchase nutrition education among African Americans in North Carolina. Most respondents used food labels at least sometimes, but only about half usually or often did so. Efforts should be made to determine how all consumers could use nutrition labels effectively.

Section snippets

Data collection and study population

Data reported here were collected as part of a study testing different methods and strategies to recruit African Americans into a population-based assessment of behavior risk factors for cancer. Details on the data collection procedures are described elsewhere (21). Briefly, 5,000 potential participants were African Americans in North Carolina, aged 18 to 70 years, who were randomly selected from Department of Motor Vehicle rosters and assigned at random to one of five different recruitment

Results

The mean age of participants was 43.9±11.6 years, 41% were men, 37% were college graduates or had advanced degrees, more than half were married, 35% were overweight, 40% were obese, and 82% were from urban counties. Only 14% of respondents were current smokers and 41% reported current multivitamin use (data not shown).

Table 1 gives the overall frequency of nutrition label use among study participants. In general, there was widespread use of the Nutrition Facts label: 25% reported usually

Discussion

The 1990 NLEA regulates information provided on packaged foods for sale in the United States for the express purpose of assisting consumers in making healthful food choices. Included in the food labeling information are Nutrition Facts labels, which include nutrient content claims and the proportion of the recommended daily values provided per serving of the food. Most of the nutrient content information relates to macronutrient content and specific information about total and saturated fat

Conclusions

  • The US Food and Drug Administration mandate to provide nutrition information on packaged foods appears to be a useful way to conduct point-of-purchase nutrition education. Recent suggestions from a taskforce of nutrition experts (41) to modify the Nutrition Facts label by emphasizing energy information, highlighting the percentage of total energy in one serving of the food based on a 2,000-kcal diet, and listing portion size information that more accurately reflects consumers’ typical portions

J. A. Satia is an assistant professor in the Department of Nutrition, University of North Carolina at Chapel Hill, and an epidemiologist in the Department of Global Epidemiology, AMGEN, Inc, Thousand Oaks, CA.

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    J. A. Satia is an assistant professor in the Department of Nutrition, University of North Carolina at Chapel Hill, and an epidemiologist in the Department of Global Epidemiology, AMGEN, Inc, Thousand Oaks, CA.

    J. A. Galanko is a research assistant professor of medicine in the Department of Gastroenterology and Hepatology, University of North Carolina at Chapel Hill.

    M. L. Neuhouser is a senior staff scientist with the Fred Hutchinson Cancer Research Center, Seattle, WA.

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