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Are People Willing to Pay for a Community-Based Preventive Program

Published online by Cambridge University Press:  10 March 2009

Lars Lindholm ,
Måns Rosén  and
Gideon Hellsten
Lars Lindholm
Affiliation:
Karolinska Institute
Måns Rosén
Affiliation:
Karolinska Institute
Gideon Hellsten
Affiliation:
Primary Health Care Center, Norsjö, Sweden
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Abstract

This pilot study is the first known attempt to test the willingness-to-pay or willingness-to-accept (WTP/WTA) method of assessment on a community-based primary prevention program against cardiovas cular disease. The results indicate that the population's perceived WTA outweighs the program's costs by at least three to one. However, the methodological problems of using the WTP/WTA method in community-based programs are far from solved, and further research in this area is required.

Type
Research Note
Information
International Journal of Technology Assessment in Health Care , Volume 10 , Issue 2 , Spring 1994 , pp. 317 - 324
Copyright
Copyright © Cambridge University Press 1994

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