Performance benchmarking and strategic homogeneity of Indian banks
Abstract
Explores the linkage between performance benchmarking and strategic homogeneity of Indian commercial banks. Devises a method of benchmarking performance of Indian commercial banks using their published financial information. Defines performance by how a bank is able to utilize its resources to generate business transactions and is measured by their ratio, which is then called the efficiency. The concept of efficiency is critical from a marketing perspective. Methodologically, in order to overcome some of the shortcomings of simple efficiencies obtained through self‐appraisal of individual banks, a more “democratic” concept of cross‐efficiency evaluated with the process of peer‐appraisal has been brought in to benchmark the banks. Clusters banks based on similarity in business policy which offers a framework for competitive positioning in the target market and serves as a basis for long‐term strategic focus. Finds that the public sector banks generally outperform the private and foreign banks in this rapidly evolving and liberalizing sector.
Keywords
Citation
Mukherjee, A., Nath, P. and Nath Pal, M. (2002), "Performance benchmarking and strategic homogeneity of Indian banks", International Journal of Bank Marketing, Vol. 20 No. 3, pp. 122-139. https://doi.org/10.1108/02652320210430965
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited