Effects of price discounts and tailored nutrition education on supermarket purchases: a randomized controlled trial12345
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From the Clinical Trials Research Unit, School of Population Health, The University of Auckland, Auckland, New Zealand (CNM, YJ, and HCE); MRC Human Nutrition Research, Elsie Widdowson Laboratory, Cambridge, United Kingdom (CNM); the Department of Public Health, University of Otago, Wellington, Wellington South, New Zealand (TB); and the George Institute of International Health, Sydney, Australia (AR).
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The SHOP trial results were presented at the International Society of Behavioral Nutrition and Physical Activity Annual Meeting in Cascais, Portugal, 17–20 June 2009.
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The funding organizations had no role in design and conduct of the study; collection, management, analysis, and interpretation of the data; or preparation, review, or approval of the manuscript.
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Supported by the Health Research Council of New Zealand (06/379). CNM holds the Heart Foundation Senior Fellowship (grant no. 1380). HCE holds a Heart Foundation Postgraduate Scholarship (grant no. 1285).
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Address correspondence to C Ni Mhurchu, Clinical Trials Research Unit, School of Population Health, University of Auckland, Private Bag 92019, Auckland Mail Centre, Auckland 1142, New Zealand. E-mail: [email protected].