Special Articles
Best Practices for Survey Research Reports Revisited: Implications of Target Population, Probability Sampling, and Response Rate

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ABSTRACT

Several papers have been published recently in the Journal addressing “best practices” for survey research manuscripts. This paper explores in more detail the effects of the target population size on sample size determination, probability sampling versus census approaches, and response rates and the relationship to potential nonresponse bias. Survey research is a complex methodology requiring expertise in the planning, execution, and analytic stages.

Keywords:

survey research
methodology
target population
sampling
response rate

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The ideas expressed in this manuscript are those of the authors and do not represent the position of the American Association of Colleges of Pharmacy.

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