Results
Respondents’ baseline characteristics are provided in Table
1. Their mean age was 46.1 years (sd 8.1), mean waist circumference was 118.2 cm (sd 12.5) and mean BMI was 35.4 kg/m
2 (sd 5.4). Using conventional cut-offs, five men were classed as ‘overweight’ (BMI 25–29.99), nine as ‘mildly obese’ (BMI 30–34.99), seven as ‘moderately obese’ (BMI 35–39.99) and seven as ‘extremely obese’ (BMI ≥ 40). These characteristics demonstrate that respondents were similar to participants in RCT and pilot research deliveries of FFIT [
33,
35].
As described above, while attending baseline measurement sessions men underwent a battery of objective physical measurements (including body weight, height, waist circumference, BMI, blood pressure and respiratory function). They were invited over to each of the measurement stations individually where the information on each of the measures was recorded in their participant questionnaires and fed back to them verbally by the field staff; in between these measurements men spent time filling in a self-completion questionnaire. During the interviews the men spoke predominantly about their experience of the weight, waist, BMI and blood pressure assessments. These measurements are therefore the ones which are referred to throughout the findings presented (Table
1).
Men’s anticipation of being measured prior to undertaking FFIT
Men who had experience of being measured in other contexts, such as work (e.g. routine health assessments) or as a consequence of long-standing medical conditions (e.g. high blood pressure or diabetes), talked about it ‘not being a problem’ or being ‘routine’:
Not a problem […] I used to get an annual medical, physical, so a lot of the tests were kinda similar [...] it was absolutely no problem, you know, it was like waist, lung capacity, blood pressure, all that sort of stuff so it’s fairly standard. (Gary).
I mean it was just like going for a proper medical examination tae [to] see how fit and what kinda shape you were in type of thing, aye. I knew before I went that, I mean I’m on tablets for high blood pressure anyway, so I knew that that was gonnae be okay, cos [because] that was controlled by the tablets. (Ross).
Others used language which suggested they had been anxious about attending the initial measurement sessions. For example, Michael said “I forced myself to go to the programme and actually get the measurements.” A few men used emotive language to articulate how they felt in anticipation of being measured, indicating shame, fear or anxieties about their body:
I was really nervous getting all the measurements done, cos when I started, yeah I was so nervous because I was so ashamed of my body, and I wasn’t really wanted [wanting] any of that done basically, but I knew I had to get it done. (Calum).
Some men were apprehensive about receiving information which might confirm that they had an elevated risk of future ill-health. For example, Dan reported feeling concerned about his blood pressure and cardiovascular system: “Obviously in the back of your mind there is a sorta [sort of] worry if you want, about your blood pressure, your cardiac system, everything, you know.”
Thus whilst some felt very anxious about having physical measurements done, men who had experience of regular medical checks were less likely to describe concerns about attending the measurement session.
Men’s experiences of being measured at baseline
Once the men had gone through the sometimes challenging process of deciding to attend the initial measurement session, the majority described the process of being measured as a relatively ‘
positive’ experience. For instance Calum, who had been very apprehensive about going, said: “When we started [...] I was like ‘oh I’m dreadin’ this’ but I done it and I quite enjoyed it actually, to be truthfully honest.” Indeed, many welcomed the opportunity to be measured. For example, Gordon remarked “I’ve never actually been measured to that extent before”. A few described receiving the information as an important ‘
benchmark’ against which they could compare themselves as they progressed through the 12-week programme and beyond:
It was very positive, especially when I first started to find out exactly how much I weighed because I didn’t know at that time and then obviously keeping a tab on how much I’d lost over the duration of the course. (Alex).
Some men explicitly highlighted perceived barriers to accessing these kinds of physical measurements. For example, James stated: “that's quite difficult accessing, or getting your GP to even do that. […] last time I contacted them, they said it would cost £108 to get a basic health check done.” Similarly, Thomas said: “I always wanted to know […] in terms of my target weight. But it’s not something you would go to the doctor for, just to get weighed”.
Several factors were important in ensuring that men felt comfortable in a situation they might otherwise have perceived as threatening. Some highlighted the importance of the setting – and described being measured
within the professional football club as being ‘
inspiring’ and ‘
motivating’:
I found it quite invigorating and liberating and quite motivating actually to go there and it was done [...] in a very relaxed and [in]formal atmosphere and very positive, so no I thought it was a, a very positive experience, one that provided a good motivation for, for making changes. [...] I did it at the ground and there was other people there in the programme and I think that in itself was motivating, that you’re part of a group all with the same purpose. (Ben).
But, this quote highlights too that
the people, including other men in the group, club coaches and the fieldwork staff, were also important in creating a supportive environment for undergoing the physical measurements. A few described the process as being a humorous or ‘funny’ experience:
Yeah, well, initially when we first started, there was quite a few of us there and were all having a kinda laugh and joke about it. And then everybody got measured you know, and obviously everybody, well, most of the people were a bit overweight. It was a bit of ae [of] a laugh and a joke. (David).
Most men emphasised the importance of being made to feel ‘comfortable’ or ‘at ease’ during the measurement process and described the fieldwork staff, who took the measurements, as ‘friendly’, ‘professional’ and ‘supportive’:
I think the actual [...] process [measurement] [...] was done in a way that wasn’t embarrassing or threatening [...] the people who were taking the various recordings on my weight, my height, etc. [...] all of those kind of individual aspects of the recordings, did it in a way that you know made it as easy as possible or approachable, friendly, kind of I suppose tried to detract from any potential stress associated with that. (Frank).
Frank’s comments highlight an underlying recognition that the measurements could have been ‘embarrassing’ or ‘threatening’ without the reassuring approach and demeanour of the fieldworkers. The men reported how they felt the fieldworkers had invested effort into helping them by showing genuine interest and care. For example, Jonathan spoke about how he felt “a certain level of friendship [...] and people actually cared about you as an individual rather than you were just a number attending a course”.
Most men valued being told the reasons for each of the measurements. For instance, Martin reported how the information he received provided him with valuable information:
Speaking to them [fieldworkers] more in depth, ‘cause the doctor just used to say, ken [you know], right, “Take these [...] tablets and then that’ll be fine!”. Ken, they really never gave much of a guideline tae what I was and what I was doing to myself with that. I cannae mind [
can’t
remember] the woman’s name that [was] daen’ [doing] my blood pressure. She did, she definitely laid it on the line, you know, what it was that was goin’ tae happen [...] I thought about it more when I was getting them done there, ken, rather than just taking tablets all the time.
Therefore, the analysis showed that it was possible to undertake measurements of weight and body size in an unthreatening and non-stigmatising way and that some men appeared more cognisant of the meaning of their health-related measurements and how these specifically related to their individual lifestyles and behaviours in response to the process of measurement and feedback.
Some men used emotive language to express how receiving this information made them feel. For instance, several men described feeling shocked when they found out how much they weighed:
I knew, myself, I was getting big but when I realised I was over eighteen stone [114.3 kg], I thought that was a bit ae [of] a shock and it wasnae very good, so I knew something had to get done pretty drastically. (Jamie).
Some men reported feeling particularly shocked when they were told their BMI classification, especially those who were told that their BMI placed them in the ‘clinically obese’ category:
Well that’s, that was the first time I’d ever seen my BMI. I’d never, I’d heard about it but I’d never actually knew what it was, what it meant, [...] to find out that I’m first called ‘clinically obese’ was a bit of a shock. I knew I was overweight but I didn’t think it was ‘clinically obese’ so that was a bit of a kinda kick in the teeth. (Gordon).
A few described other emotional responses. For example, Michael felt ‘annoyed’ at himself:
I was probably more annoyed that I’d let myself get to that state. [...] I was always fit, so for me to get to that state [...] I would probably have said the overriding emotion in me was annoyance in allowing myself to get to that state.
Ryan described feeling ‘disgusted’ when he was told he was clinically obese on the basis of his weight and height:
I knew before I started the, the, the course I was what you would call was ‘clinically obese’ because of my body ma— I, I realised that. Different people perceive it in different ways. I felt a bit ... phew ... how can I put it ... I felt not shocked, I felt disgusted wi’ myself when they said “you’re o ... o ... [obese]”– I knew I was obviously obese.
In contrast, some men seemed less affected by receiving feedback on their measurements. For example, Grant described receiving information about his baseline measurements as having minimal impact emotionally or otherwise:
None of the results bothered me – or was surprised by them or anything like that. Taking the measurements – probably just one of these things that I had tae [to] do to get through to get tae the ... the programme. And – and nothing really fazed me I didn’t really have any problems with it, you know? […] I wasn’t really fazed again by any of these, eh, measurements and sizes […] they don’t bother me. I’d love tae be – eh – you know - a thin guy but the fact that I might be 54 or 52 round the chest, I don’t really know what I am noo [now], whatever it was, it doesnae bother me. It bothers me the fact I cannae go and buy […] you know – Hugo Boss or whatever it is […] other than that, it didn’t bother me.
Grant was also one of three men who openly questioned the validity of their BMI as an accurate indicator of obesity or health risk status. He said:
Well BMI I’ve gottae say is a hundred years old. The BMI, I don’t – I don’t take much significance on BMI, right? BMI, tae me, the – the whole of the English rugby team who won the World Cup were all obese due to this BMI. BMI doesn’t take any consider[ation] of any muscle content or – or – you know – they’re all overweight because of their muscles and, eh, I don’t really – I’m no’ really bothered about BMI.
There were a range of responses regarding what the men said about utilising the information and the effect that it had on them. Some men said the information confirmed what they thought or suspected about their health risk status, which, in turn, reinforced their reasons for wanting to attend the programme and/or embrace lifestyle changes. For example, Tim mentioned: “Hearing things like your BMI and [...] what band that's within [...] just reinforced to me that I could really do with making a change.”
However, some explicitly said that receiving the information was not sufficient in itself to motivate subsequent behaviour change. For them, various components of the FFIT programme were perceived as more important in facilitating behaviour change:
I don’t think the actual measurements made me think I need tae make the changes, I think it was more to do wi’ [with] [...] going along to the programme and the support of the coaching staff plus also the other participants, you know. (James).
In contrast, other men said the information encouraged and motivated them to make changes and reported greater perceptions of vulnerability to ill-health as a result of receiving information on their measurements:
I was relatively near retiral age as a nurse and I kind of thought that the last thing I wanted to see was myself [...] having [...] a stroke or some kind of physical, serious physical problem because of my weight. And at that point I kind of thought “Well this information confirms that that’s more likely than less likely and I needed to do something about it”. (Frank).
These men were more likely to use language such as ‘my fault’ or ‘self-inflicted’ suggesting they were more likely to attribute their weight/health risk status to their own behavioural choices, which invoked a desire to implement lifestyle changes:
I’m trying to think how to put it, how I felt. “Aye it’s time now to do something about it before it’s too late,” […] I started to think about my family and different things like that as well that, “It’s time I really did something about the problems.” Because it’s more or less self-inflicted – my weight issue and things. (Jonathan).
These men also used language such as ‘drastically’ or ‘now or never’ to describe their instant reactions to the information and their desire to take immediate action:
The truth was there, it was just I was very overweight and seeing it all written down in front of me, how big I was, how unfit I was, how unhealthy I was, made me realise I’ve had tae dae
[to do]
it. It was basically a now or never and I’m glad I choose the, the now if you know what I mean (Martin).
Detailed and rigorous comparisons during the later stages of analysis revealed that the men, who described being motivated to lose weight and adopt lifestyle changes in response to the information, were more likely to be those who had lost more than 5% of their baseline weight by the end of the 12-week programme as demonstrated by their weight loss outcomes.
Discussion
The aim of this analysis was to understand men’s reactions and responses to receiving information on objectively assessed indicators of health risk at baseline assessment prior to commencing a 12-week men-only weight loss programme. The findings illustrate that a few men were apprehensive about receiving information pre-programme which confirmed their overweight status and/or elevated health risk, especially those who were unfamiliar with having similar assessments performed previously. The findings reveal that the professional football club setting and the people, including other men who they saw as being like them and the fieldwork staff, were important factors in making the men feel comfortable. Men who were most successful in losing weight during the programme were more likely to explicitly state that they had felt motivated to implement lifestyle changes in response to the information provided at baseline. They were also more likely to attribute some responsibility for their own weight/health status and express a desire to make immediate lifestyle changes. However, for some men the information merely reaffirmed what they already suspected about their weight/health risk status and was not sufficient to motivate behaviour change. Overall, these findings contribute to a growing evidence base indicating that awareness of whether and to what extent one’s BMI exceeds the threshold for ‘obesity’ may enhance men’s motivation to take action [
10].
Some men said they had felt anxious about attending the baseline measurements, some expressed embarrassment or shame and used language to suggest they had poor body image, and still others reported feeling concerned about receiving information which might confirm an increased risk of ill-health. These findings echo previous research with men from other deliveries of FFIT [
27], specifically feelings of nervousness or embarrassment in anticipation of having weight-related assessments. The findings also resonate with recent evidence indicating that in addition to health concerns, body image and appearance concerns are salient issues for middle-aged, overweight men [
68]. Taken together these findings suggest that overweight men may evade encounters which increase feelings of anxiety about their bodies and/or undermine their perceived capacity to effectively implement lifestyle changes, especially among those unfamiliar with similar forms of assessment. These findings are thus consistent with previous evidence indicating that specific weight-related terms may be regarded as stigmatising [
44‐
46]. However, they also demonstrate that it is possible to undertake these measurements and convey the results in ways which reduce the extent to which they are perceived as threatening or stigmatising.
These findings can also be interpreted through the lens of Self-Determination Theory SDT; [
69,
70], a prominent theory of motivation and health behaviour change. The SDT framework outlines three basic psychological needs as being fundamental for health, motivation and optimal functioning, namely
autonomy, competence and
relatedness. In line with SDT, feelings of shame or embarrassment are likely to impede one’s feelings of
competence, a crucial antecedent for motivation and wellbeing. According to the SDT framework, competence is the need to feel optimally challenged and able to interact effectively in one’s environment. Moreover, within SDT,
autonomy is defined as the need to feel volitional and a sense of authorship of one’s actions, rather than externally pressured or coerced, and is theorised as vital for optimal motivation and wellbeing. Therefore, men who feel ashamed of their bodies and have low self-worth may feel ill-equipped to effectively alter their lifestyles. Similarly, men concerned about their health status may lack the capacity or confidence to implement behavioural changes prior to attending baseline measurements. Further, it has been suggested that negative stereotypes and social ideals, especially relating to body image, may hinder feelings of autonomy [
71]. Some have argued that dominant sociocultural ideals for accepted and desired masculine bodies in Western countries have shifted in recent decades (e.g. [
72]) with men becoming more concerned with body image (e.g. [
73]). Thus, some men might perceive themselves as falling short of current idealised standards in relation to their body image and experience increased feelings of body dissatisfaction [
74]. Consequently, some men may feel external pressure to modify their bodies and experience decreased feelings of autonomy.
These findings demonstrate the ways in which the setting (i.e. professional football club) and the people within in it, including the fieldwork staff and other men ‘like them’ (i.e. similar body size, men interested in football), were important inter-related factors that ensured they felt comfortable and relaxed during the baseline measurements. Men described the professional football club setting as ‘inspiring’ and ‘motivating’, and the fieldworkers were viewed as professional and having invested time into helping them by showing genuine interest and care. Hence, the men’s descriptions are consistent with what the SDT framework defines as relatedness, i.e. the need to feel understood, respected, and cared for by others which, alongside autonomy and competence, is crucial for wellbeing and functioning.
Objective feedback that was recorded, and written down ‘in black and white’ by someone else, was viewed as being undeniable; some described this as being important in their resolve or readiness to take responsibility for their health. These findings resonate with previous suggestions that some men prefer more direct and result-oriented styles of communication (e.g. [
75]). Receiving feedback on their weight status, and in particular being told in a sensitive way that, from a medical perspective their height and weight placed them above the threshold for being ‘clinically obese’, was an important motivator for several men and reconfirmed their reasons for enrolling on the programme. Some said they ‘knew’ they were overweight but had not realised the
extent to which they were, supporting previous research demonstrating that men may only experience body dissatisfaction once they perceive themselves as obese [
76]. However, in this study, some men were critical about some of the information they received on their physical measurements. Specifically, three men questioned or rejected the validity of BMI as an indicator of health risk. These findings are consistent with prior work indicating that men are more likely to refute the BMI as an indicator of unhealthy weight status [
50] and may seek a body weight incongruent with biomedical definitions of a ‘normal’ or ‘healthy’ weight (e.g. [
77]). They also resonate with literature querying the utility of the BMI as an indicator of ill-health (e.g. [
16,
17]). However, despite some limitations others have advocated that the BMI is an acceptable metric for assessing excess adiposity [
78]. Nevertheless, it is important to consider some of the limitations of relying solely on the BMI as a marker of individual health, particularly among specific populations (e.g. [
79]).
For some men, information on their weight and other health risk indicators (e.g. blood pressure) were powerful motivators for action and were said to increase their resolve to implement behaviour change. In line with several theories of behaviour change (e.g. [
80]) some men discussed weighing up their perceived likelihood of experiencing adverse health consequences in response to the information which, in turn, prompted them to take action. The findings are also consistent with theoretical notions of health behaviour change which posit that increased risk awareness (alongside outcome expectancies and perceived self-efficacy) are salient factors in the motivation phase of behaviour change [
81,
82]. They are also consistent with research indicating that medical triggers or events can serve as teachable moments or motivators for weight loss and behaviour change (e.g. [
83]). They also support previous research demonstrating that feedback on weight status was important in motivating men to participate in a weight management programme [
42] and congruent with a recent review of the qualitative evidence in this area [
10].
Implications
The finding that some men experienced receipt of weight and health risk information as an important motivator has implications for future design of intervention studies. The findings also suggest that it is important, when inviting men to be measured as part of research studies or behavioural interventions, to address underlying fears about receiving information on health risk indicators, particularly for people who have limited experience of these kinds of measurements. They also demonstrate the importance of ensuring supportive contexts are promoted within weight management or health screening programmes, particularly where personal and sensitive information is communicated to individuals. Additionally, these findings indicate that receiving information on health risk indicators may have unintended consequences for participants within the context of weight management/behaviour change intervention programmes. Furthermore, the emotive language used by some men in this study to illustrate how receiving the information made them feel demonstrates the importance of ensuring sensitivity when discussing weight and/or health-related issues, even when presented in a non-stigmatising way. Puhl and colleagues reported that no matter what language or terms are used to describe excess body weight, they are likely to invoke an emotional response for the majority of individuals [
45]. Therefore, it is important that sensitive information on weight, health or disease risk be made available or communicated to individuals judiciously in an empathetic and non-judgemental way within research or other settings [
49]. Further, without adequate, accessible support, instruction or skills to enable lifestyle change, such information could negatively impact motivation and wellbeing.
Limitations
The study had some limitations that are important to note. These men’s accounts were retrospective; men were asked about their responses to being measured at baseline after they had completed the FFIT programme. Hence, some accounts may have been subject to distortion or recall bias and influenced by subsequent success (or otherwise) on the programme. Furthermore, CD (first author) had previous contact with the men during baseline and post-programme measurement sessions. Whilst we believe that developing good rapport with the men was essential in gaining rich insight into their experiences during the telephone interviews, it is possible that some men may have felt reluctant to provide more negative perspectives despite being encouraged to express their opinions freely at all times. Finally, it is important to note that all the men who took part in this study had already taken the initiative to respond to programme recruitment materials which had branded FFIT as an opportunity to take part in a group-based programme which could support men to lose weight in the context of getting fitter and more active (recruitment fliers at the time used phrases such as: “Get fit. Shed a few pounds. Become more active at your local Scottish Premier League Club”; “Do you want to lose weight, and get fitter and healthier? Get involved with [name of professional football club] FFIT”).
Conclusions
These findings show how; receiving objective feedback on potential health risk indicators, such as weight, BMI and blood pressure, can enhance men’s motivation to improve their health and embrace behaviour change, within the context of a gender-sensitised weight loss intervention; and that the context and manner in which such information is conveyed is crucial. Men who perceived themselves at greater risk of ill-health in response to the information demonstrated greater resolve and commitment in making lifestyle changes, as demonstrated by their 12-week weight loss outcomes. However, for others the information was not sufficient to prompt behaviour change. The findings also show that without adequate, accessible support, providing health risk information may undermine feelings of competence/agency, especially for those with poor body image/self-esteem or less experience of receiving similar kinds of information. It is therefore imperative that adequate resources and opportunities are made available to facilitate and encourage lifestyle changes when such information is fed back to individuals within research settings. These findings also demonstrate the importance of translating sensitive health and/or weight-related information to men, within environments that are consistent with their identities.
Future research investigating the longer term implications of providing feedback to men taking part in weight management and other research studies would be beneficial. Recent evidence suggests that women may appraise certain weight-related terms as less desirable than men, possibly because of their greater exposure to weight stigma [
46]. Hence, further research examining the ways in which objective feedback on weight status and other health indicators are experienced by women would be enlightening, especially within research and other settings. Finally, future research examining the potential influence of receiving feedback (i.e. in relation to weight and other health risk factors) on motivation to perform health behaviours would be of benefit, particularly considering the myriad improvements behaviours such as physical activity and healthier eating habits can have on reducing various health risk markers, independently of weight loss.