Domain 1: Contemporary views on acute bronchitis guidelines and antibiotic prescribing
The consistent theme that emerged regarding guidelines and antibiotic prescribing for acute bronchitis was that all participants agreed with guidelines stating that antibiotics are not indicated for acute bronchitis and clinicians felt like antibiotics for acute bronchitis were overprescribed by other clinicians, but not by themselves. One participant stated the guidelines were,
“fantastic, ‘cause I think there IS a lot of unnecessary prescribing – for colds, for bronchitis, for viral illnesses. So I think that having a guideline might also be helpful in terms of communicating that to patients, and explaining, you know, ‘Not only do I feel this way, but this is a guideline set up for us…by the people in charge of treating’”. (AB013-MD)
Well established guidelines allowed clinicians to avoid prescribing antibiotics by having an authoritative norm that states antibiotics are not necessary. Despite the availability of guidelines, clinicians felt that other clinicians overused antibiotics.
Domain 2: Barriers to guideline adherence
Perceived patient demand for antibiotics (12 participants)
All but one participant cited patient demand as a reason for prescribing antibiotics for acute bronchitis. Responses were similar among participants, commonly referring to the clinic visit being the logical next step after the patient has tried everything else:
“I think the patient’s expectation – by the time they’ve come to you, they feel they’ve tried everything else and they want antibiotics, so that’s a big driver”. (AB002-MD)
One other participant attributed this to living,
“…in an instant gratification society, and I think [patients] have the impression that an antibiotic is the thing that’ll clear it up really quickly”. (AB003-MD)
Another clinician stated,
“I don’t blame them; I blame us. They’re used to it, so, they feel like…they bother to come in, so we should deliver”. (AB007-MD)
Clinicians felt their patients come to the clinic as a final option, expecting the clinician to provide a quick solution.
Two clinicians mentioned serving patients from cultures where antibiotics are over-the-counter and frequently used:
“Most of my patients are Spanish-speaking; most of them are from other cultures. You know, antibiotics are available over the counter, most places that they live. You can get ‘em over the counter, down at the little bodega, down at the corner…People go get it, you can buy ampicillin there. You know, and people are used to taking antibiotics all the time, for everything”. (AB013-MD)
Differing cultural norms lead clinicians to feel that certain populations have an even greater expectation of receiving antibiotics.
Six clinicians indicated patient demand had decreased over the last 5 years:
“I think it’s much…lower than it used to be. I think people kind of…get it, at least for colds. I think for bronchitis, they still think a bit differently about bronchitis than they do about colds, and so if we use the word ‘bronchitis,’ they are a bit more set up to expect antibiotics. But, I would say most people are fairly accepting of the fact that these things are caused by viruses, and they don’t respond to antibiotics. So, I would say, you know… a fairly significant majority… are okay with that”. (AB010-MD)
Clinicians perceived that public desire for antibiotics for acute bronchitis has decreased. Clinicians attributed this to the public developing a better understanding of the nature of viruses and antibiotics, but still associated the diagnosis “bronchitis” with a need for an antibiotic.
Lack of accountability or feedback about prescribing (10)
Eight participants stated that there was no accountability, oversight, or feedback for prescribing antibiotics that they were aware of.
“I don’t think I would NOTICE the difference, really, if I… prescribe antibiotics or not… I don’t have any kind of quality measures…that so far I’ve had to…I haven’t really had anyone say anything about it to me”. (AB011-MD)
Two participants felt no direct accountability except from their own conscience and their responsibility to the public to not contribute to increases in the prevalence of antibiotic-resistant bacteria. One said,
“I think we’re accountable to…the public, to not render certain antibiotics … powerless, because we’re contributing to the development of resistant organisms”. (AB005-MD)
Time and money (7)
Seven participants acknowledged financial and time-saving incentives that encourage antibiotic prescribing. One participant said that,
“if you do it, you can see more patients, because you end the visit quicker instead of having a long discussion, trying to get their buy-in to not prescribe. So, actually, yes, in essence [there are time and financial incentives]; but not in the… we-get-paid-to-use-this-drug-stuff-[way]”. (AB007-MD)
Participants felt that simply prescribing an antibiotic rather than educating the patient meant they could end each encounter faster, see more patients, and be more financially productive. All clinicians who cited time or money as a reason for antibiotic prescribing said that they, themselves, do not do this.
Other clinicians’ misconceptions about acute bronchitis (6)
Clinicians felt some of their colleagues did not understand acute bronchitis or were stuck in the habit of prescribing antibiotics for acute bronchitis. Three participants stated that some doctors either do not know or do not believe that acute bronchitis is viral. One participant felt,
“many physicians believe that… many of the bronchitises are caused by bacterial infections…especially when the sputum is green, which is not really true”. (AB002-MD)
Another clinician stated that it is more common amongst,
“doctors that have been practicing for a long time, it’s sort of what they’ve always done. And so, changing behavior is always harder. It’s what they’ve always done and what they’ve seen their colleagues do, and what their patients have asked them to do. And I think changing those behaviors is very challenging”. (AB001-MD)
Two participants stated that some clinicians might believe antibiotics are the correct treatment:
“I expect there might be some physicians who actually believe that it’s helpful. Not… putting myself in that category. But that they believe that it’s the right treatment”. (AB004-MD)
Lastly, one participant felt some clinicians perceive antibiotics as harmless:
“I think the other thing that’s probably misinformation on physicians’ part is that I think a lot of… and I’m guilty of this, too. I think we think they’re kind of harmless…. what’s the worst that happens if a person was on a course of antibiotics and, they didn’t need it?” (AB008-MD)
Participants felt there were three main reasons other clinicians prescribed antibiotics for acute bronchitis: thinking that acute bronchitis is caused by bacteria; the fixed behavior of antibiotic prescribing; and thinking that antibiotic prescribing for acute bronchitis is benign.
Diagnostic uncertainty and defensive practice (4)
Four participants stated that diagnostic uncertainty influenced their decision to prescribe antibiotics. One clinician stated,
“the physician can never be 100% sure it’s not a bacterial infection, so they worry about that. So there’s some clinical uncertainty”. (AB002-MD)
Another participant elaborated on practicing defensively:
“The guidelines, even though I think they’re well-known, there’s certainly variation in uptake around the fact that… for those kind of question mark calls, people practice defensively and might want to just…‘be on the safe side, give someone antibiotics,’ even though it’s not clear to me that that’s actually the safer choice to do”. (AB012-MD)
Participants felt that despite well-established guidelines to avoid antibiotic prescribing for acute bronchitis, there will always be some diagnostic uncertainty and associated risk of undertreating an infection when they do not prescribing antibiotics.
Clinician dissatisfaction in not meeting patient expectations (3)
Three participants discussed antibiotic prescribing as a response to clinician dissatisfaction in failing to meet perceived patient expectations. One clinician stated,
“a person who has…taken off work… come in to urgent care, and then for me to turn ‘em around and say, ‘Keep doin’ what you’re already doing,’ I think in some ways doesn’t feel very satisfying as a physician”. (AB003-MD)
Another clinician stated,
“if somebody is sick enough to come in…they’re expecting something…I think doctors like to do something. You don’t like to think there is nothing you can do, and there’s nothing you can offer”. (AB005-MD)
Clinicians felt that once a patient makes the effort to come into the clinic it is unsatisfying to not be able to offer a solution.
Domain 3: Methods to reduce inappropriate prescribing
Patient handouts and other educational materials (13)
All clinicians felt it would be helpful to have educational materials for patients that describe the importance of avoiding unnecessary antibiotic use. The majority of responses stated educational materials “would be really helpful” (AB008-MD) and would impact prescribing in a “huge” way (AB011-MD). Three clinicians felt educational posters are or would be useful in addition to handouts:
“I think it would be great… [I have] the one that says, ‘Antibiotics don’t work for colds and flu.’ Got that right next to… where my head is, so people, when they’re looking at me, they see the thing saying, ‘Antibiotics are not for you’”. (AB009-MD)
Clinicians felt that handouts and posters could make for an efficient, established, official-looking means to educate patients about why antibiotics are not needed for acute bronchitis.
One clinician felt that mass media coverage of the issue would be more useful than handouts:
“I’m always hesitant to hit…with handouts and pamphlets… I don’t think that people really pay attention to that…they’re already kind of in the office. And if they’re in the office, you can just have the conversation…The only way people read about things related to their health is…they’re picking up… magazines, like…Self, or Cosmo, or Health, or, reading The [Boston] Globe, reading The Metro, so… maybe just putting those kind of informational type pieces, in mass media could help”. (AB003-MD)
Participants felt that mass media coverage of the issue would be more useful than posters and handouts given in the clinic because they are more attention-getting and have the potential to prevent visits in the first place.
Quality reports (10)
Ten clinicians felt quality and feedback reports and reviews would be helpful. One clinician stated,
“that everyone should get their [upper respiratory infection] dashboard …and they should be compared to all their peers in their clinic…in their system…and that it should be publicly available…to patients and supervisors”. (AB012-MD)
Two clinicians thought group feedback would be useful:
“[it would be] good at the clinic, then you don’t sort of demonize somebody, and you get to have the education as a group of clinicians in the clinic”. (AB008-MD)
One clinician recommended the pharmacy track prescribing:
“I know the pharmacy people…track what we prescribe…specifically, whether it’s generic or name brand…they track these measures and so…they could track who[is] prescribing….antibiotics…Having evidence, like…the number of times that you prescribed antibiotics; these are the cases where you did it”. (AB013-MD)
Participants responded that ongoing comparison to their peers and pharmacy tracking could provide ongoing encouragement in lowering antibiotic prescribing rates for acute bronchitis.
Clinical decision support (8)
Six participants recommended prompts against antibiotics through clinical decision support within the electronic health record. One specifically mentioned an earlier documentation-based clinical decision support prototype:
“When we had [an earlier form of electronic clinical decision support], that made it really easy, in my opinion, to be able to…more easily flow through these visits…because it had these prompts…that were a little reminder…not only did it have the reminders, but then it had all the kind of symptomatic treatment stuff that you could just print out with a click of a button, like, give them the cough syrup and the Tylenol and the this and the that and the patient handouts on it…I really liked that form, and I wish it hadn’t gone away”. (AB012-MD)
Two clinicians recommended that the system have clinicians click an indication which reviews the antibiotic order before being accepted, both comparing it to the way radiology ordering is done. Participants indicated that clinical decision support had been and could be a useful tool to reduce inappropriate antibiotic prescribing for acute bronchitis. Having an established means of reviewing best practices, receiving alternative prescription options, and ready-to-print patient information packets had been useful in the past.
Pre-visit triage and education by nurses (6)
Six clinicians suggested having nurses – Registered Nurses or Licensed Practical Nurses – perform pre-visit triage to reduce unnecessary visits. One clinician stated:
“I think a lot of people who have respiratory infections automatically think they need to see a doctor because they think they need a prescription. And…really good education from the…nurses on triage, I think, could actually…do a good job of not even bothering to bring these people in”. (AB001-MD)
Another clinician added,
“there has to be some way of identifying those patients so that you don’t…bring them in to the clinic, because I think that there’s a message in bringing somebody into the clinic that we’re actually going to do something that you couldn’t do at home”. (AB005-MD)
Clinicians expressed that having nurses perform pre-visit triage would be very useful in reducing inappropriate prescribing. Once a patient has made the trip to the clinic it is far more difficult to convince them to simply continue doing the same things. Clinicians thought review and confirmation by triage nurses that the patient was already taking the right steps and did not need to come into the clinic could reduce visits and antibiotic prescribing.
However, three clinicians recommended caution and a potential unintended consequence of pre-visit triage.
“You don’t want people to feel like they’re getting prejudged as not sick, because then they’re going to come in even more defensive about BEING sick…I’m not sure I’d want somebody that sort of primed…to think they’re not going to get antibiotics, because they’re going to get more geared up”. (AB007-MD)
Over the counter prescription pad (2)
Over-the-counter prescription pads are official-looking, pre-printed forms on which clinicians can quickly recommend non-antibiotic, non-prescription remedies to patients. Two participants endorsed using an over-the-counter prescription pad.
“I like having the over-the-counter medication kind of prescription pad… because one nice thing about it is, it shows the different classes of medications. Like, I think people say, “Oh, I just took the cold stuff,” but they don’t really know the difference between a pain reliever and a decongestant, and an antibiotic and kind of understanding, well, ‘Did what you picked out, match what your complaints and symptoms are?’” (AB003-MD)
The second clinician used the over-the-counter prescription pad to put the encounter,
“in a positive light. You can spin things anyway, ‘Well, the really good news is, you don’t actually need to take an antibiotic. Your body can fight this off, we can help it, you know, with these ways’”. (AB005-MD)
The over-the-counter prescription pad provides an established, official-looking means to do something for the patient without having to prescribe antibiotics.