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Erschienen in: Annals of Behavioral Medicine 5/2016

22.06.2016 | Original Article

Reactance to Health Warnings Scale: Development and Validation

verfasst von: MSPH Marissa G. Hall, PhD Paschal Sheeran, PhD Seth M. Noar, PhD Kurt M. Ribisl, MPH Laura E. Bach, PhD Noel T. Brewer

Erschienen in: Annals of Behavioral Medicine | Ausgabe 5/2016

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Abstract

Background

Health warnings may be less effective if they elicit reactance, a motivation to resist a threat to freedom, yet we lack a standard measure of reactance.

Purpose

We sought to validate a new health warning reactance scale in the context of pictorial cigarette pack warnings.

Methods

A national sample of adults (n = 1413) responded to reactance survey questions while viewing randomly assigned pictorial or text warnings on images of cigarette packs. A separate longitudinal sample of adult smokers received the warnings on their own cigarette packs (n = 46).

Results

Factor analyses identified a reliable and valid 27-item Reactance to Health Warnings Scale. In our experimental study, smokers rated pictorial warnings as being able to motivate quitting more than text warnings. However, five reactance scale factors weakened the warnings’ impact (anger, exaggeration, government, manipulation, and personal attack; all p < .05).

Conclusions

The Reactance to Health Warnings Scale had good psychometric properties. Reactance weakened the impact of pictorial warnings on smokers’ evaluation of the warning’s ability to motivate quitting.
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Metadaten
Titel
Reactance to Health Warnings Scale: Development and Validation
verfasst von
MSPH Marissa G. Hall
PhD Paschal Sheeran
PhD Seth M. Noar
PhD Kurt M. Ribisl
MPH Laura E. Bach
PhD Noel T. Brewer
Publikationsdatum
22.06.2016
Verlag
Springer US
Erschienen in
Annals of Behavioral Medicine / Ausgabe 5/2016
Print ISSN: 0883-6612
Elektronische ISSN: 1532-4796
DOI
https://doi.org/10.1007/s12160-016-9799-3