Background
Methods
Participants and recruitment
Pre-interview questionnaire
Calculation of risk
Presentation of risk
Data collection
Analysis
Results
n = 27 | |
---|---|
Age (years) | |
20–30 | 4 |
30–40 | 10 |
40–60 | 5 |
> 60 | 8 |
Mean ± SD | 49 ± 23 |
Sex | |
Male | 11 |
Female | 16 |
Ethnicity | |
White British | 21 |
Asian | 5 |
Other | 1 |
Index of multiple deprivation tertile | |
1 (least deprived) | 16 |
2 | 9 |
3 (most deprived) | 2 |
Highest education level | |
University degree | 22 |
A levels | 1 |
College | 3 |
Missing | 1 |
Personal history of cancer | |
Yes | 3 |
No | 24 |
Family history of cancer in a first degree relative | |
Yes | 8 |
No | 19 |
BMI (kg/m2) | |
< 20 | 3 |
20–25 | 11 |
> 25 | 13 |
Smoking status | |
Non-smoker | 20 |
Ex-smoker | 7 |
5 or more servings of fruit or vegetables per day | |
Yes | 14 |
No | 13 |
Moderate physical activity for at least 30 min on most days or 3 h per week | |
Yes | 22 |
No | 5 |
Initial reaction
“Well, it’s not even 1%. I just think that’s really good, out of 100%, I don’t really need to worry about colon cancer, that’s what I would say.” (F,30–40).
“Good, I’m relieved. Just seems a low number. I don’t know whether it is or not, but, is it a low number?” (M,>60).“Okay, that’s quite low then... ‘cos it’s at the very bottom of the scale. Yeah, it’s at the bottom so quite happy with that.” (F,20–30).
Perception of what would be high risk
“I don’t know, it’s just something that, yeah, the number that just came into my head” (F,30–40).
“1% is quite a high risk for many things that, if you don't have to take it you wouldn't take it. I mean, would you choose to cross the road if one time in a hundred it happened? No, you'd find a different way.” (M,30–40).“I would have probably compared it to cardiovascular disease risk which would be, currently it’s 10% over 5 years isn’t it I think so I guess I would have viewed it as the same figure for cancer.” (M,>60, history of cancer).
Views on format of risk presentation
Preference for colour
“If it’s on the green I’m like “Phew, that’s good that”…I didn’t even need to look at that percentage.” (F,40–60).
Benefits of being able to demonstrate change
“If you can physically see that that moving down and knowing that, okay, at the moment my risk is say half a percent, if I reduce the amount of red meat that I eat I’ll go down to 0.25% then that’s a good motivational thing to make me do that.” (F,30–40).
“If I was to lose weight it’s making a difference of about 0.5, and what would be interesting if I then combine that with less meat I get a bigger saving obviously, if I do less meat on its own I get about the same. What I’m trying to see is, you know, there’s five factors and each one of them is an improvement but I don’t want to become a monk and I could probably do two of them, which would be best two to do?” (M,40–60).
Absolute versus relative risk
“I don’t know that I would prefer it, I would say it’s useful information, but I think to me personally I am not really fussed where I am compared to average…” (F,30–40).
Individual versus multiple cancers
“I think it would be nice to have combined risk but if you break it down to individual you can then see which cancer has got the highest risk and then you can then from that choose to change your lifestyle to reduce that, so you can reduce that particular one.” (M,>60).
Potential for personalised cancer risk information to motivate behaviour change
“I definitely think it's helpful and I think it's gonna really motivate people to make changes because, yeah, cancer's scary and if you see that your risk can drop it, yeah, I think it might really motivate people to make changes.” (F,30–40).
“... for me it reaffirms that my choices and changes that I’d like my lifestyle and it’s actually in the right direction and it will certainly help me to stick to them and continue with these choices for the perceived future.” (M,30–40).“It motivates me now to decrease my risk.….I will try to start lifestyle changes now, yes….I’d like to lose some weight, and eat, you know, healthily.” (F,30–40).
“Reduce red meat, I guess I could try, maybe I would, so I would think, okay, so that’s my risk but it says less than three servings per week, I could do that I think or at least get a, go towards that, you know….. Eat the vegetables no, I’m afraid not.” (F,40–60).
Reasons for not expressing any intention to change behaviour | |
---|---|
Risk so low |
“So that’s interesting, you’re right, I could get it down to absolutely zero if I lived as a hermit, and I think that’s the point..… if my risk factor was very high, very high, I would probably do something about it, but because it’s so low, then actually getting it even lower with having to do significant things to my lifestyle, then I probably wouldn’t. There, that’s my balance.” (M,40–60)
“I mean all of the values are in some ways very theoretical because it’s all low risk and I suppose I’m not doing anything that is considered high risk, so I would probably not, so not be worried by the things I’ve seen and sort of spurned on to make lots of changes because it’s all low risk.” (F, 30–40) |
Reassured that already living a healthy lifestyle |
“I’m pretty happy with my low risk of cancer and I’ll just keep doing as I have been doing with my lifestyle behaviours.” (F,20–30)
“I mean very informative and I think everybody should know these risks, but for me it’s not rung alarm bells, I just keep on, keep on eating healthy, keep on exercising regularly and having a good balanced lifestyle, etc., etc.,”. (F,40–60) |
Not worried about risk – too late at my age |
“I think it’s too late probably, when I was 50 it would be different but now I think it’s too late to change much”. (F,>60)
“I wouldn’t think of doing anything about it because at my stage of life, let’s suppose there was alright a 10% chance that within the next 10 years I’ll get cancer and we think, right, I can avoid that by doing A, B and C but thank you, what are the other options because I’m going to get one of them, so that’s why it doesn’t worry me on the basis that I’m assuming there is at least a 1 in 10 chance if not higher I will die within the next 10 years, so you start looking at what am I going to die of and my immediate reaction is I don’t see I can be confident that the alternatives will be less unpleasant.” (M,>60) |
Views on provision of cancer risk information generally
“I think face-to-face is better you know in a general sense for any communication, just from my experience I think whatever you do, face-to-face is much more, it’s more likely to make it have an effect I think.” (M,>60, history of cancer).