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AIDS and Behavior
Erschienen in: AIDS and Behavior 7/2019

02.11.2018 | Original Paper

Stigma, the Media, and Pre-exposure Prophylaxis for HIV Prevention: Observations for Enhancing Knowledge Translation and Resisting Stigma in the Canadian Context

verfasst von: Kiffer G. Card, Blake W. Hawkins, Leili Mortazavi, Aidan Gregory, Keng Hon Ng, Nathan J. Lachowsky

Erschienen in: AIDS and Behavior | Ausgabe 7/2019

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Abstract

Pre-Exposure Prophylaxis (PrEP) is an effective, though sometimes stigmatized, strategy for HIV prevention. With the goal of examining how PrEP stigma can be addressed, this study examined the media’s handling of stigma related to PrEP by searching the Canadian Newsstream and Daily Xtra news databases for key terms related to PrEP. Overall, 101 media articles were thematically coded in triplicate; 36.3% of which included mentions of PrEP stigma. LGBT media sources were more likely than mainstream sources to have included content coded as relating to PrEP stigma (p = 0.02). In these articles, uncertainty regarding PrEP, and neo-liberal attitudes towards sexual responsibility were major factors associated with media discussion of PrEP stigma. We discuss the role that heuristics play in shaping lay readers perceptions and interpretation of PrEP media coverage and discuss methods for overcoming stigma using evidence-based communication strategies.
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Metadaten
Titel
Stigma, the Media, and Pre-exposure Prophylaxis for HIV Prevention: Observations for Enhancing Knowledge Translation and Resisting Stigma in the Canadian Context
verfasst von
Kiffer G. Card
Blake W. Hawkins
Leili Mortazavi
Aidan Gregory
Keng Hon Ng
Nathan J. Lachowsky
Publikationsdatum
02.11.2018
Verlag
Springer US
Erschienen in
AIDS and Behavior / Ausgabe 7/2019
Print ISSN: 1090-7165
Elektronische ISSN: 1573-3254
DOI
https://doi.org/10.1007/s10461-018-2332-x

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