Erschienen in:
23.03.2019 | Original Article
Studying the effect of a supportive communication techniques program on the quality gap among women who gave birth in local childbirth outposts, south-east Iran
verfasst von:
Zahra Moudi, Behnaz Talebi, Mahbobeh Faramarzi, Hossein Ansari
Erschienen in:
Journal of Public Health
|
Ausgabe 2/2020
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Abstract
Aim
To study the effect of a supportive communication techniques program on the quality gap among women who gave birth in outposts.
Subjects and methods
A quasi-experimental study was conducted in two phases, between September 23, 2017 and December 22, 2017, in two unique local childbirth outposts in Zahedan, Iran. In the first phase, a supportive communication techniques training program was held for midwives who work in one of the safe delivery posts (SDPs, n = 7). In the second phase, SERVQUAL (service and quality) questionnaires were completed for 300 women who gave birth at the SDPs (150 in each SDP) and participated in the study. Outcome measures were the women’s expectations and perceptions of childbirth care along the five dimensions (tangibility, reliability, responsiveness, assurance, and empathy) of service quality and quality gap.
Results
There was a positive gap in all five dimensions of the quality of childbirth services for both groups. Additionally, there were significant differences between all SERVQUAL dimensions of the quality gap score in childbirth services between the two groups. A wider positive gap was observed for the intervention group. In the intervention group, the lowest and highest positive quality gap means were in the responsiveness (+ 1.48) and empathy (+ 2.34) dimensions, respectively.
Conclusions
A training program on supportive communication techniques for midwives can improve women’s experiences of childbirth care services.