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01.12.2012 | Research | Ausgabe 1/2012 Open Access

Malaria Journal 1/2012

Timing of malaria messages for target audience on radio airwaves

Zeitschrift:
Malaria Journal > Ausgabe 1/2012
Autoren:
Vincent Batwala, Pascal Magnussen, Justine Mirembe, Edgar Mulogo, Fred Nuwaha
Wichtige Hinweise

Electronic supplementary material

The online version of this article (doi:10.​1186/​1475-2875-11-283) contains supplementary material, which is available to authorized users.

Competing interests

The authors declare that they have no competing interests.

Authors’ contributions

All authors conceived and designed the study; VB and FN collected, analysed, interpreted the data and drafted the manuscript; PM, JM and EM critically revised the manuscript. All authors read and approved the final manuscript.

Abstract

Background

Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking.

Methods

Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011.

Results

The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30).

Conclusion

Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00.
Zusatzmaterial
Authors’ original file for figure 1
12936_2012_2186_MOESM1_ESM.pdf
Literatur
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