Abstract
Human communication is unique among behavioral phenomena. No other type of behavior so readily serves both as a focus of study and as a measurement tool in the study of other behavior. Put simply, when we study human behavior, we have the luxury of asking our subjects what they know about it, and in many areas of psychology, this has been regarded as an offer too good to refuse. Unlike most areas of psychology, however, the experimental analysis of behavior matured primarily in the animal laboratory (Iversen & Lattal, 1991a,b; Skinner, 1996). This historical context may help to explain the trepidation with which operant researchers have faced the fact that humans regularly talk, write, and otherwise exchange information. Verbal capabilities have not been a central focus in the extension of the experimental analysis of behavior to human behavior (e.g., Oah & Dickinson, 1989), and consistent with this pattern, researchers have shown relatively little interest in data generated through verbal self-reports. In a recent 5-year survey of the Journal of the Experimental Analysis of Behavior, for example, self-report data provided a dependent measure in only about one-third of the studies conducted with human subjects.1 In about 70% of these cases, self-reports served as a collateral measure rather than the primary dependent variable.
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Critchfield, T.S., Tucker, J.A., Vuchinich, R.E. (1998). Self-Report Methods. In: Lattal, K.A., Perone, M. (eds) Handbook of Research Methods in Human Operant Behavior. Applied Clinical Psychology. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-1947-2_14
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