Skip to main content
SpringerLink
Log in

Implications of Behavioral Decision Theory and Social Marketing for Designing Social Action Programs

  • Chapter
Social Influence Processes and Prevention

Part of the book series: Social Psychological Applications to Social Issues ((SPAS,volume 1))

Abstract

In recent years, there has been increased interest in applied research by social psychologists. Attempts have been made to identify significant social problems and then to address these problems by means of social interventions or social action programs. Psychological research and methodology has been used to guide the formulation of such programs. This chapter describes issues that we have confronted in the context of our own research programs on the prevention of unintended pregnancies and the prevention of drunk driving. Although we discuss many of these issues in general terms, we do not believe that they are applicable to all social action programs. Nor are they exhaustive of all the issues that must be addressed. Rather, they represent a cross section of some of the perspectives we have adopted when designing interventions to address two specific problems of social significance.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  • Abelson, R., & Levi, A. (1985). Decision making and decision theory. In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology. New York: Random House.

    Google Scholar 

  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, N.J.: Prentice-Hall.

    Google Scholar 

  • Anderson, N. H. (1981). Foundations of information integration theory. New York: Academic Press.

    Google Scholar 

  • Anderson, N. H. (1982). Methods of information integration theory. New York: Academic Press.

    Google Scholar 

  • Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal attraction. Psychonomic Science, 4, 227–228.

    Google Scholar 

  • Axelrod, S., & Aspeche, J. (1982). The effects of punishment on human behavior. New York: Academic Press.

    Google Scholar 

  • Baldwin, W. (1987). Report of the DSBS Branch of the Center for Population Research. National Institute of Health, Bethesda, Maryland.

    Google Scholar 

  • Ball, S. (1981). New directions for program evaluation: Assessing and interpreting outcomes. San Francisco: Jossey-Bass.

    Google Scholar 

  • Bearden, W. O., Teel, J. E., & Durand, R. M. (1978). Media usage, psychographic, and demographic dimensions of retail shoppers. Journal of Retailing, 54, 65–74.

    Google Scholar 

  • Beck, K. H. (1979). The effects of positive and negative arousal upon attitudes, belief acceptance, behavioral intention, and behavior. Journal of Social Psychology, 107, 239–251.

    Article  PubMed  Google Scholar 

  • Becker, L. B., & Doolittle, J. C. (1975). How repetition effects evaluation and information seeking about candidates. Journalism Quarterly, 52, 611–617.

    Article  Google Scholar 

  • Bickman, L. (1987). New directions for program evaluation: Using program theory in evaluations. San Francisco: Jossey-Bass.

    Google Scholar 

  • Bogart, L. (1980). Children, mothers, and newspapers: Newspaper readership project. New York: Newspaper Advertising Bureau.

    Google Scholar 

  • Boyd, H. W., Westfall, R., & Stand, S. F. (1986). Marketing research: Text and cases. Homewood, IL: Irwin.

    Google Scholar 

  • Broverman, I. K., Vogel, S. R., Broverman, D. M., Clarkson, F. E., & Rosenkrantz, P. S., (1972). Sex role stereotypes: A current appraisal. Journal of Sociological Issues, 28(2), 59–78.

    Article  Google Scholar 

  • Buck, R. (1985). Prime theory: An integrated view of motivation and emotion. Psychological Review, 92, 389–413.

    Article  Google Scholar 

  • Byrne, D. (1971). The attraction paradigm. New York: Academic Press.

    Google Scholar 

  • Calder, B. J. (1977). Focus groups and the nature of qualitative marketing research. Journal of Marketing Research, 14, 353–364.

    Article  Google Scholar 

  • Campbell, J. P. (1967). Cross-validation revisited. Paper presented at the Midwestern Psychological Association, Chicago.

    Google Scholar 

  • Capaldi, N. (1979). The art of deception (2nd ed.). Buffalo, NY: Prometheus.

    Google Scholar 

  • Cialdini, R. B. (1984). Influence: How and why people agree to things. New York: Morrow.

    Google Scholar 

  • Cleary, H. P. (1972). Health education and health behavior. Health Education Monographs, 31, 29–37.

    Google Scholar 

  • Cook, T. D., & Wadsworth, A. (1981). Attitude change and paired-associates learning of minimal cognitive elements. Journal of Personality, 40, 50–61.

    Article  Google Scholar 

  • Cook, R. D., & Weisberg, S. (1983) Residuals and influence in regression. New York: Chapman and Hall.

    Google Scholar 

  • Cotter, K., & Raju, N. (1982). An evaluation of formula based population squared cross validity estimates and factor estimates in prediction. Educational and Psychological Measurement, 42, 493–503.

    Article  Google Scholar 

  • Cutrow, R. J., Parks, A., Lucas, N., & Thomas, K. (1972). The objective use of multiple physiological indices in the detection of deception. Psychophysiology, 9, 578–588.

    Article  PubMed  Google Scholar 

  • Daly, E. M., Lancee, W. J., & Polivy, J. (1983). A concial model for the taxonomy of emotional experience. Journal of Personality and Social Psychology, 45, 443–457.

    Article  Google Scholar 

  • Darlington, R. B. (1968). Multiple regression in psychological research and practice. Psychological Bulletin, 69, 161–182.

    Article  PubMed  Google Scholar 

  • Davidson, A. R., & Jaccard, J. (1979). Variables that moderate the attitude-behavior relation: Results of a longitudinal study. Journal of Personality and Social Psychology, 37, 1364–1376.

    Article  Google Scholar 

  • Dawes, R. A. (1962). A note on base rates and psychometric efficiency. Journal of Consulting Psychology, 26, 422–424.

    Article  PubMed  Google Scholar 

  • Deaux, K. (1972). Anticipatory attitude change: A direct test of the self-esteem hypothesis. Journal of Experimental Social Psychology, 8, 143–155.

    Article  Google Scholar 

  • Dickson, P. R., & Ginter, J. L. (1987). Market segmentation, product differentiation, and marketing strategy. Journal of Marketing, 51, 1–10.

    Article  Google Scholar 

  • Dillon, W. R., & Goldstein, M. (1981). Multivariate analysis: Methods and applications. New York: Wiley.

    Google Scholar 

  • Dion, K. K., & Stein, S. (1978). Physical attractiveness and interpersonal attraction. Journal of Experimental Social Psychology, 14, 97–108.

    Article  Google Scholar 

  • Donovan, D. M., & Marlett, G. A. (1982). Personality subtypes among driving-while-intoxicated offenders: Relationships to drinking behavior and driving risk. Journal of Consulting and Clinical Psychology, 50, 241–249.

    Article  PubMed  Google Scholar 

  • Eagly, A. H. (1974). Comprehensibility of persuasive arguments as a determinant of opinion change. Journal of Personality and Social Psychology, 29, 758–773.

    Article  Google Scholar 

  • Eagly, A. H., & Carli, L. L. (1981). Sex of researchers and sex typed communications as determinants of sex differences in influencibility: A meta analysis of social influence studies. Psychological Bulletin, 90, 1–20.

    Article  Google Scholar 

  • Eagly, A. H., Wood, W., & Chaiken, S. (1978). Causal inferences about communicators and their effect on opinion change. Journal of Personality and Social Psychology, 40, 384–394.

    Article  Google Scholar 

  • Ekman, P., & Friesen, W. F. (1974). Detecting deception from the body or face. Journal of Personality and Social Psychology, 29, 288–298.

    Article  Google Scholar 

  • Epstein, S. (1979). The stability of behavior: I. On predicting most of the people much of the time. Journal of Personality and Social Psychology, 37, 1097–1126.

    Article  Google Scholar 

  • Etzioni, A., & Diprete, T. A. (1979). The decline in confidence in America: The prime factor, a research note. Journal of Applied Behavioral Science, 15, 520–526.

    Article  Google Scholar 

  • Exline, R. V. (1972). Visual interaction: The glances of power and preference. In J. K. Cole (Ed.), Nebraska symposium on motivation, 1971 (pp. 163–206). Lincoln: University of Nebraska Press.

    Google Scholar 

  • Faden, V., & Bobko, P. (1982). Validity shrinkage in ridge regression: A simulation study. Educational and Psychological Measurement, 42, 73–83.

    Article  Google Scholar 

  • Fern, E. F. (1982). The use of focus groups for idea generation: The effects of group size, acquaintanceship, and moderator on response quantity and quality. Journal of Marketing Research, 19, 1–13.

    Article  Google Scholar 

  • Fink, E. L., Rey, L. D., Johnson, K. W., Spenner, K. I., Morton, D. R., & Flores, E. T. (1975). The effects of family occupation type, sex, and appeal on helping behavior. Journal of Experimental Social Psychology, 11, 43–52.

    Article  Google Scholar 

  • Fishbein, M. (1972). Toward an understanding of family planning behavior. Journal of Applied Social Psychology, 22, 214–227.

    Article  Google Scholar 

  • Fishbein, M., & Ajzen, I. (1974). Attitudes towards objects as predictors of single and multiple behavioral criteria. Psychological Review, 81, 59–74.

    Article  Google Scholar 

  • Fishbein, M., & Ajzen, I. (1975). Attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.

    Google Scholar 

  • Frank, R., Massy, W., & Wind, Y. (1972). Market segmentation. Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Gaes, G. G., & Tedeschi, J. T. (1978). An evaluation of self-esteem and impression management theories of anticipatory belief change. Journal of Experimental Social Psychology, 14, 579–587.

    Article  Google Scholar 

  • Green, P. (1977). A new approach to market segmentation. Business Horizons, 20, 61–73.

    Article  Google Scholar 

  • Gropp, M. M. (1980). Magazine newsletter of research. New York: Magazine Publishers Association.

    Google Scholar 

  • Harmon, R. R., & Cooney, K. A. (1982). The persuasive effects of source credibility in buy and lease situations. Journal of Marketing Research, 19, 255–260.

    Article  Google Scholar 

  • Harris, M. B., James, J., Chavez, J., Fuller, M. L., Kent, S., Massanari, C., & Walsh, F. (1983). Clothing: Communication, compliance and choice. Journal of Applied Social Psychology, 13, 88–97.

    Article  Google Scholar 

  • Harrison, A. A., Hwalek, M., Raney, D. F., & Fritz, J. G. (1978). Cues to deception in an interview situation. Social Psychology, 41, 156–161.

    Article  Google Scholar 

  • Hass, R. G. (1981). Effects of source characteristics on cognitive responses and persuasion. In R. E. Petty, T. M. Ostrom, & T. C. Brock (Eds.), Cognitive responses in persuasion. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Heilman, M. E. (1976). Oppositional behavior as a function of influence attempt, intensity and retaliation threat. Journal of Personality and Social Psychology, 33, 574–578.

    Article  Google Scholar 

  • Herzberg, P. (1969). The parameters of cross-validation. Psychometrika Monograph, 34.

    Google Scholar 

  • Hiebert, R. A., Ungurait, D. F., & Bohn, T. W. (1982). Mass media III: An introduction to modern communication. New York: Longman.

    Google Scholar 

  • Holbrook, M. B., & Holloway, D. V. (1984). Marketing strategy and the structure of aggregate segment-specific, and differential preferences. Journal of Marketing, 49, 62–67.

    Article  Google Scholar 

  • Hovland, C. I. (1951). Human learning and retention. In S. S. Stevens (Ed.), Handbook of experimental psychology (pp. 613–689). New York: Wiley.

    Google Scholar 

  • Huberty, C. J., & Mourad, S. A. (1980). Estimation in multiple correlation prediction. Educational and Psychological Measurement, 40, 101–119.

    Article  Google Scholar 

  • Insko, C. A., Murashima, F., & Saiyadain, M. (1966). Communicator discrepancy, stimulus ambiguity, and influence. Journal of Personality, 34, 262–214.

    Article  PubMed  Google Scholar 

  • Jaccard, J. (1974). Predicting social behavior from personality traits. Journal of Research in Personality, 7, 358–367.

    Article  Google Scholar 

  • Jaccard, J. (1975). A theoretical analysis of selected factors important to health education strategies. Health Education Monographs, 3, 152–146.

    Article  PubMed  Google Scholar 

  • Jaccard, J. (1981). Attitudes and behavior: Implications for attitudes toward behavioral alternatives. Journal of Experimental Social Psychology, 17, 286–307.

    Article  Google Scholar 

  • Jaccard, J., & Becker, M. (1985). Attitudes and behavior: An information integration perspective. Journal of Experimental Social Psychology, 35, 1–33.

    Google Scholar 

  • Jaccard, J., & Dittus, P. (1987). Personality and decision making. Unpublished manuscript, Department of Psychology, SUNY, Albany.

    Google Scholar 

  • Jaccard J., Helbig, D., Wan, C. K., Gutman, M., & Kritz, D. (1987). Individual differences in attitude-behavior consistency: The prediction of contraceptive behavior. Unpublished manuscript, Department of Psychology, SUNY, Albany.

    Google Scholar 

  • Jaccard J., & Turrisi, R. (1987). Sources of birth control information for teenagers. Unpublished manuscript, Department of Psychology, SUNY, Albany.

    Google Scholar 

  • Jaccard, J., & Wan, C. K. (1986). Cross-cultural methods for the study of behavioral decision making. Journal of Cross-Cultural Psychology, 17, 123–149.

    Article  Google Scholar 

  • Jaccard, J., & Wan, C. K. (1987). The case for the description utility of optimum strategies in decision making: The role of attitude. Unpublished manuscript, Department of Psychology, SUNY, Albany.

    Google Scholar 

  • Jaccard, J., & Wood, G. (1986). An idiothetic analysis of behavioral decision making. In D. Brinberg & R. J. Lutz (Eds.), Perspectives on methodology in consumer research. New York: Springer-Verlag.

    Google Scholar 

  • Janis, I. L., & Mann, L. (1977). Decision making: A psychological analysis of conflict, choice and commitment. New York: Free Press.

    Google Scholar 

  • Kalter, J. (1987). TV guide: More people rely on newspapers than on TV for news. The Bulletin, 3, 42–43.

    Google Scholar 

  • Kaplan, R. M., & Pascoe, G. C. (1977). Humorous lectures and humorous examples: Some effects on comprehension and retention. Journal of Educational Psychology, 69, 61–65.

    Article  Google Scholar 

  • Kelley, H. H., & Thibaut, J. (1978). Interpersonal relations: A theory of interdependence. New York: Wiley.

    Google Scholar 

  • Kerlinger, F., & Pedhazur, E. (1973). Multiple regression in behavioral research. New York: Holt, Rinehart & Winston.

    Google Scholar 

  • Keyes, L. L. (1972). Health education in perspective—An overview. Health Education Monographs, 31, 13–17.

    Google Scholar 

  • Krasner, L., & Ullman, L. (1973). Behavior influence and personality. New York: Holt, Rinehart & Winston.

    Google Scholar 

  • Landesman S., & Jaccard J. (1987). Family structure and decision. In M. Lewis & S. Feinstein (Eds.), Social influence. New York: Academic Press.

    Google Scholar 

  • Mayo, C., & Henley, N. H. (1981). Gender and nonverbal behavior. New York: Springer-Verlag.

    Book  Google Scholar 

  • McCabe, G. P. (1975). Computations for variable selection in the discriminant-regression analysis. Technometrics, 17, 103–109.

    Article  Google Scholar 

  • McGinley, H., LeFevre, R., & McGinley, P. (1975). The influence of a communicator’s body position on opinion change in others. Journal of Personality and Social Psychology, 31, 686–690.

    Article  Google Scholar 

  • McGuire, W. J. (1968). Personality and susceptibility to social influence. In E. F. Borgatta & W. W. Lambert (Eds.), Handbook of personality theory and research, pp. 140–162). Chicago: Rand McNally.

    Google Scholar 

  • McGuire, W. J. (1969). The nature of attitudes and attitude change. In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology (1st ed.). Reading, MA: Addison-Wesley.

    Google Scholar 

  • McGuire, W. J. (1983). A contextualist theory of knowledge: Its implications for innovations and reform in psychology research. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 16). New York: Academic Press.

    Google Scholar 

  • McGuire, W. J. (1985). The nature of attitudes and attitude change. In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology (3rd ed.). Reading, MA: Addison-Wesley.

    Google Scholar 

  • Michener, H. A., & Burt, M. R. (1975). Components of “authority” as determinants of compliance. Journal of Personality and Social Psychology, 31, 606–614.

    Article  PubMed  Google Scholar 

  • Miller, D. W., & Starr, M. K. (1967). The structure of human decision. Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Miller, N. Maruyama, G., Beaber, R., & Valone, K. (1976). Speed of speech and persuasion. Journal of Personality and Social Psychology, 34, 615–624.

    Article  Google Scholar 

  • Mitchell, T. R., Redicker, K. J., & Beach, L. (1986). Image theory and its implications for organizational decision making. In H. Dims & D. Givia (Eds.), Social cognition in organization. San Francisco: Jossey-Bass.

    Google Scholar 

  • Morris, J. D. (1982). Ridge regression and some alternative weighting techniques: A comment on Darlington. Psychological Bulletin, 91, 203–210.

    Article  Google Scholar 

  • Niehoff, A. (1966). A casebook of social change. Chicago: Aldine.

    Google Scholar 

  • Ogilvy, D., & Raphaelson, J. (1982). Research on advertising techniques that work and don’t work. Harvard Business Review, July-August, 245-262.

    Google Scholar 

  • Pagel, M., & Lunneberg, C. (1985). Empirical evaluation of ridge regression. Psychological Bulletin, 97, 342–355.

    Article  Google Scholar 

  • Perelman, C. (1982). The realm of rhetoric. (W. Kluback, trans.). Notre Dame: University of Notre Dame Press.

    Google Scholar 

  • Poltrack, D. (1983). Television marketing. New York: McGraw-Hill.

    Google Scholar 

  • Pruzek, R. M., & Frederick, B. C. (1978). Weighting predictors in linear models: Alternatives to least squares and limitations of equal weights. Psychological Bulletin, 85, 254–266.

    Article  Google Scholar 

  • Radio facts. (1981). New York: Radio Advertising Bureau.

    Google Scholar 

  • Reynolds, R. A., & Burgoon, M. (1983). Belief processing, reasoning, and evidence. In R. N. Bostrom, Communication yearbook 7 (pp. 83–104). Beverly Hills, CA: Sage.

    Google Scholar 

  • Rokeach, M. (1968). Beliefs, attitudes, and values. San Francisco: Jossey-Bass.

    Google Scholar 

  • Rosenstock, I. (1974). Historical origins of the health belief model. In M. H. Becker (Ed.), The health belief model and personal health behaviors. Englewood Cliffs, NJ: Slack Thorofare.

    Google Scholar 

  • Rossi, P. H., & Freeman, H. E. (1962). Evaluation: A systematic approach. Beverly Hills, CA: Sage.

    Google Scholar 

  • Rutman, L. (1977). Evaluation research methods: A basic guide. Beverly Hills, CA: Sage.

    Google Scholar 

  • Sampson, E. E., & Insko, C. A. (1984). Cognitive consistency and conformity in the autokinetic situation. Journal of Personality and Social Psychology, 68, 184–192.

    Google Scholar 

  • Sandage, C. H., Fryburger, V., & Rotzoll, K. (1979). Advertising theory and practice. Homewood, IL: Richard D. Irwin.

    Google Scholar 

  • Santee, R. T., & Jackson, S. E. (1982). Identity implications of conformity: Sex differences in normative and attributional judgments. Journal of Personality and Social Psychology, 42, 690–700.

    Article  Google Scholar 

  • Schweng, L. (1962). An Indian community development project in Bolivia. America Indigena, 22, 13–19.

    Google Scholar 

  • Scotton, D. W., & Zallocco, R. L. (1980). Readings in market segmentation. Chicago: American Marketing Association.

    Google Scholar 

  • Simon, H. (1976). Administrative behavior: A study of decision making process in administrative organization. New York: Free Press.

    Google Scholar 

  • Sines, J. O. (1964). Actuarial methods as appropriate strategy for the validation of diagnostic tests. Psychological Review, 71, 517–523.

    Article  PubMed  Google Scholar 

  • Sines, J. O. (1966). Acturial methods in personality assessment. In B. A. Maher (Ed.), Progress in experimental personality research. New York: Academic Press.

    Google Scholar 

  • Skinner, H. A. (1978). The art of exploring predictor-criterion relationships. Psychological Bulletin, 85, 327–337.

    Article  Google Scholar 

  • Smith, W. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing, 21, 3–8.

    Article  Google Scholar 

  • Standard Rates and Data Service (1987). Newspaper circulation analysis, 68.

    Google Scholar 

  • Stoneman, Z., & Brody, G. H. (1981). Peers as mediators of television food advertisement aimed at children. Developmental Psychology, 17, 853–858.

    Article  Google Scholar 

  • TV and cable factbook. (1986). Washington, DC: TV Digest.

    Google Scholar 

  • Umesh, U.N. (1987). Transferability of preference models across segments and geographic areas. Journal of Marketing, 51, 59–70.

    Article  Google Scholar 

  • Wainer, H. (1978). On the sensitivity of regression and regressors. Psychological Bulletin, 85, 267–273.

    Article  Google Scholar 

  • Ward, C. D., & McGinnies, E. (1974). Persuasive effects of early and late mention of credible and non-credible sources. Journal of Psychology, 86, 17–23.

    Article  Google Scholar 

  • Weinberg, S. L., & Darlington, R. P. (1976). Canonical analysis when the number of variables is large relative to sample size. Journal of Educational Statistics, 4, 313–332.

    Article  Google Scholar 

  • Weis, C. (1972). Evaluation research: Methods of assessing program effectiveness. Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Wicklund, R. A., & Brehm, J. W. (1976). Perspectives on cognitive dissonance. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Wiggins, J. S. (1972). Personality and prediction: Principles of personality assessment. Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Wind, Y. (1978). Issues and advances in segmentation research. Journal of Marketing Research, 25, 317–337.

    Article  Google Scholar 

  • Wind, Y., & Silver, S. E. (1972). Segmenting media buyers. Journal of Advertising Research, 12, 14–24.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Psychology, State University of New York at Albany, Albany, New York, 12222, USA

    James Jaccard, Robert Turrisi & Choi K. Wan

Authors
  1. James Jaccard
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Robert Turrisi
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Choi K. Wan
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Department of Psychology, Loyola University of Chicago, Chicago, Illinois, 60626, USA

    John Edwards , R. Scott Tindale , Linda Heath  & Emil J. Posavac , ,  & 

Rights and permissions

Reprints and permissions

Copyright information

© 1990 Springer Science+Business Media New York

About this chapter

Cite this chapter

Jaccard, J., Turrisi, R., Wan, C.K. (1990). Implications of Behavioral Decision Theory and Social Marketing for Designing Social Action Programs. In: Edwards, J., Tindale, R.S., Heath, L., Posavac, E.J. (eds) Social Influence Processes and Prevention. Social Psychological Applications to Social Issues, vol 1. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-2094-2_5

Download citation

  • DOI: https://doi.org/10.1007/978-1-4899-2094-2_5

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4899-2096-6

  • Online ISBN: 978-1-4899-2094-2

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics

Search

Navigation