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Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior

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Abstract

Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2× 2× 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.

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Authors and Affiliations

  1. Department of Marketing, School of Management, Xi'an Jiaotong University, Xi'an, 710049, Shaanxi Province, P.R. China

    En Xie

  2. School of Computing, National University of Singapore, Room 5-23, SoC 1, Building, 3 Science Drive 2., 117543, Singapore

    Hock-Hai Teo & Wen Wan

Authors
  1. En Xie
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  2. Hock-Hai Teo
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  3. Wen Wan
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Correspondence to En Xie.

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Xie, E., Teo, HH. & Wan, W. Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior. Market Lett 17, 61–74 (2006). https://doi.org/10.1007/s11002-006-4147-1

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