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Network collaboration and performance in the tourism sector

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Abstract

This study used the partial least squares (PLS) and structural equation modeling (SEM) tool to examine factors influencing collaboration among tourism operators in an island economy. It also measures the impact of collaboration on network performance. Statistical results confirm that communication and commitment impact on collaboration while collaboration in turn positively influences performance. Collaboration also mediates partially the impact of communication and commitment on performance. The results, besides indicating the suitability of the PLS in statistical analysis, has also contributed to a better understanding of tourism networks in an island economy in Penang which hitherto has not been tested. Findings are useful for policy makers, tourism associations and practitioners to enhance Malaysian tourism. Limitations and suggestions for future research are also included.

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Authors and Affiliations

  1. School of Management, Universiti Sains Malaysia, 11800, Minden, Penang, Malaysia

    T. Ramayah, Jason Wai Chow Lee & Julie Boey Chyaw In

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  1. T. Ramayah
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  2. Jason Wai Chow Lee
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  3. Julie Boey Chyaw In
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Correspondence to Jason Wai Chow Lee.

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Ramayah, T., Lee, J.W.C. & In, J.B.C. Network collaboration and performance in the tourism sector. Serv Bus 5, 411–428 (2011). https://doi.org/10.1007/s11628-011-0120-z

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