Background
Compromises in patient safety not only may undermine the reputation of a healthcare institution [
1] but may more importantly, it may lead to pertinent adverse events including death and disabilities [
2]. As a result, healthcare providers and administrators are continually obligated with the responsibility of maintaining the highest possible standard of patient safety, particularly given the increasing public awareness of medical errors. While myriad factors can compromise patient safety, medication errors are identified as one of the principal causes [
2].
Conventionally, the reduction of the risk of medication errors had been approached using cognitive interventions that focus solely on altering behavior through the modification of motivations and intentions [
3]. This strategy assumes that behavioral change follows intention change. However, a meta-analysis conducted in 2006 showed that intention modification accounts for less than one-third of the variance observed in behavioral change [
4]. Furthermore, it is recognized that people frequently rely on heuristics, mental shortcuts, and rules of thumb for daily decision-making, especially in a chaotic and stressful environment [
5]. It is in these cognitively taxing situations that irrational and impulsive decisions, often leading to potential harm to patients, are more likely to be made.
In response to these challenges, a relatively recent field utilizing the concepts and applications of nudge theory has emerged [
6]. Thaler and Sunstein [
6] defined a nudge as an intervention aims to “gently steer a choice without forbidding the alternative options”. For example, in a systematic review by Talat et al. [
7] on nudge interventions aimed to optimize medication prescribing, at total of 15 articles with 20 different types of nudge interventions were identified. The most frequently employed nudge was by modifying default settings, including inserting automatic reminders and altering the software search capabilities to display generic drug options even when brand names were searched.
Despite that, a notable gap exists in the current literature on this topic. Although numerous studies on nudge interventions to reduce medication errors had been published [
7,
8], the acceptability of these nudge interventions in a healthcare setting, particularly in an Asian context, has not been adequately studied.
Acceptability of a nudge intervention is of paramount importance [
9], as it has been shown that the lack of acceptability by the targeted population not only may affect its effectiveness [
10] but may also hamper its implementation [
11,
12]. Nonetheless, acceptability alone does necessarily translate into successful implementation as it is merely one of the antecedent assessments for successful implementation [
13].
While numerous factors can influence the acceptability of a nudge intervention, two pivotal and widely studied factors are its perceived effectiveness [
9‐
11,
14] and its perceived degree of intrusiveness [
9,
10,
15]. The higher its perceived effectiveness, the greater the degree of acceptability [
14] and the lower its degree of perceived intrusiveness, the greater the degree of acceptability [
9].
However, in this study, perceived ease of implementation, instead of perceived intrusiveness, was included as one of the variables. This is based on a small pilot test undertaken for this current study as well as the feedback obtained, that showed that some participants had misconstrued the scoring for perceived intrusiveness. These participants mistakenly thought that the lower the score, the worse the degree of intrusiveness. Hence, to preclude this potential confusion, this current study opted to include perceived ease of implementation instead of perceived intrusiveness, even though these 2 concepts are not precisely antithetical. Hence, the objectives of this study were to investigate the relationships of perceived effectiveness as well as perceived ease of implementation on the acceptability of nudge interventions to mitigate medication error in the Malaysian healthcare setting.
Results
There were 39 (37.5%) male and 65 (62.5%) female participants in this study. The mean age of the participants was 34.2 +/- 6.2 years old and the mean years of clinical experience were 9.6 +/- 6.5 years. In terms of job positions, 10 (9.6%) were specialists, 21 (20.2%) medical officers (equivalent to residents), 14 (13.5%) were house officers (equivalent to interns), 23 (22.1%) were assistant medical officers (equivalent to medical technicians) and 36 (34.6%) were staff nurses.
The measurement modeling showed that the model had acceptable convergent validity, discriminant validity and internal consistency reliability for all six interventions. The structural modelling showed that perceived effectiveness had significant positive relationship with acceptability for all six interventions as evidenced by the path coefficients with p-value of < 0.01 (H1 was supported). On the other hand, perceived ease of implementation was shown to have significant positive relationships with acceptability for provider’s commitment, peer comparison and departmental feedback only (H2 was partially supported).
Structural modelling analysis also showed that the provider education model has the highest predictive accuracy or model fit with R
2 = 0.75; followed by provider champion (R
2 = 0.675), provider’s commitment (R
2 = 0.606), peer comparison (R
2 = 0.55), patient education (R
2 = 0.463) and departmental feedback (R
2 = 0.429). The Stone and Geisser’s Q
2 value for all six interventions are greater than 0 indicating that independent variables have predictive relevance on the dependent variable [
25].
With regards to the moderating effects of years of clinical experience and job position, it was found that only job position has significant moderating effect on perceived ease of implementation in peer comparison intervention, with R
2 improvement from 0.55 (without the moderating effect) to 0.59 (with the moderating effect of job position) resulting in a small effect size [
24] (only H4 was partially supported). The details of the convergent validity (i.e., factor loadings and AVE) and internal consistency reliability are given in Table
2, discriminant validity (i.e., HTMT criteria) in Table
3 and the detailed structural model results in Table
4.
Table 2
Results of Measurement Model
Factor loadings | | | | | | |
A1 | 0.866 | 0.886 | 0.823 | 0.847 | 0.925 | 0.911 |
A2 | 0.908 | 0.947 | 0.936 | 0.926 | 0.917 | 0.927 |
A3 | 0.896 | 0.952 | 0.948 | 0.902 | 0.940 | 0.923 |
Composite Reliability | 0.920 | 0.949 | 0.930 | 0.921 | 0.948 | 0.943 |
AVE | 0.793 | 0.862 | 0.817 | 0.796 | 0.859 | 0.847 |
Table 3
Discriminant Validity (HTMT Criterion)
Intervention 1: Champion | | | | | | Intervention 4: Feedback | | | | |
| 1 | 2 | 3 | 4 | 5 | | | 1 | 2 | 3 | 4 | 5 |
1. Acceptance | | | | | | | 1. Acceptance | | | | | |
2. Effectiveness | 0.858 | | | | | | 2. Effectiveness | 0.608 | | | | |
3. Experience | 0.073 | 0.172 | | | | | 3. Experience | 0.114 | 0.112 | | | |
4. Ease of implementation | 0.521 | 0.558 | 0.043 | | | | 4. Ease of implementation | 0.402 | 0.466 | 0.131 | | |
5. Position | 0.365 | 0.237 | 0.279 | 0.057 | | | 5. Position | 0.163 | 0.042 | 0.279 | 0.183 | |
Intervention 2: Commitment | | | | | | Intervention 5: Patient Education | | | |
| 1 | 2 | 3 | 4 | 5 | | | 1 | 2 | 3 | 4 | 5 |
1. Acceptance | | | | | | | 1. Acceptance | | | | | |
2. Effectiveness | 0.755 | | | | | | 2. Effectiveness | 0.655 | | | | |
3. Experience | 0.190 | 0.207 | | | | | 3. Experience | 0.170 | 0.150 | | | |
4. Ease of implementation | 0.622 | 0.577 | 0.130 | | | | 4. Ease of implementation | 0.481 | 0.493 | 0.107 | | |
5. Position | 0.157 | 0.041 | 0.279 | 0.062 | | | 5. Position | 0.261 | 0.258 | 0.279 | 0.030 | |
Intervention 3: Comparison | | | | | | Intervention 6: Provider Education | | | |
| 1 | 2 | 3 | 4 | 5 | | | 1 | 2 | 3 | 4 | 5 |
1. Acceptance | | | | | | | 1. Acceptance | | | | | |
2. Effectiveness | 0.721 | | | | | | 2. Effectiveness | 0.896 | | | | |
3. Experience | 0.176 | 0.080 | | | | | 3. Experience | 0.044 | 0.036 | | | |
4. Ease of implementation | 0.602 | 0.500 | 0.002 | | | | 4. Ease of implementation | 0.596 | 0.665 | 0.028 | | |
5. Position | 0.060 | 0.034 | 0.279 | 0.131 | | | 5. Position | 0.441 | 0.421 | 0.279 | 0.167 | |
Table 4
Results of the Structural Model
Perceived Effectiveness | 0.707* (0.128) | 0.524* (0.111) | 0.439* (0.119) | 0.429* (0.153) | 0.489* (0.184) | 0.813* (0.118) |
Ease of implementation | 0.095 (0.143) | 0.312* (0.133) | 0.407* (0.117) | 0.291* (0.157) | 0.229 (0.206) | 0.026 (0.135) |
Job Position x Perceived Effectiveness | -0.021 (0.128) | -0.007 (0.114) | -0.144 (0.104) | -0.013 (0.188) | 0.057 (0.168) | -0.033 (0.126) |
Job Position x Perceived Ease of implementation | 0.030 (0.126) | 0.039 (0.118) | 0.218* (0.097) | 0.211 (0.144) | 0.024 (0.186) | 0.059 (0.118) |
Experience x Perceived Effectiveness | -0.039 (0.112) | -0.036 (0.137) | 0.008 (0.133) | 0.083 (0.154) | 0.094 (0.145) | 0.082 (0.099) |
Experience x Perceived Ease of implementation | 0.092 (0.097) | 0.083 (0.147) | -0.077 (0.117) | -0.028 (0.109) | 0.008 (0.139) | -0.072 (0.102) |
R2 | 0.675 | 0.606 | 0.590 | 0.429 | 0.463 | 0.750 |
Q2 | 0.500 | 0.495 | 0.437 | 0.306 | 0.363 | 0.607 |
R2 change of significant moderating effect | | | 0.040 (0.0976) | | | |
Effect Size | | | small | | | |
Discussion
In summary, this study demonstrated a positive relationship between perceived effectiveness and perceived acceptability across all the nudge interventions evaluated. However, the significant association between perceived ease of implementation and perceived acceptability was identified only for the interventions concerning provider’s commitment, peer comparison, and departmental feedback. Of these interventions, the provider education model demonstrated the greatest predictive accuracy, as indicated by an R2 value of 0.75. Additionally, job position significantly moderated the relationship between perceived ease of implementation and acceptability in the peer comparison intervention. Collectively, these results underscore the pivotal role of perceived effectiveness as a determinant in the acceptability of nudge interventions.
Bang et al. [
14] similarly emphasized that an intervention deemed beneficial and effective has a higher likelihood of successful implementation. Conversely, interventions perceived to be less effective are less likely to be acceptable for implementation [
10]. Even if it is forced to be implemented, this may cause cognitive dissonance [
26]. Cognitive dissonance, said to occur when an individual’s behavior conflicts with his or her personal beliefs, can result in job stress and emotional exhaustion [
27]. This is particularly so in service industries marked by high degrees of intangibility, heterogeneity, inseparability, and perishability [
28] such as healthcare services. As cognitive dissonance can reduce compliance and work quality [
29], this emphasises the necessity for effective top-down communication in cascading information and reducing miscommunication.
Nonetheless, this study only tested perceived acceptability as the dependent variable. As previously stated, acceptability is only one of the important antecedents among an array of factors that contribute to the successful implementation of any intervention including nudges [
13]. Additional variables such as appropriateness, feasibility, sustainability, and fidelity to initial objectives also play critical roles. Implementing any intervention in a real-world context is inherently challenging, a complexity that is highlighted by the Consolidated Framework for Implementation Research (CFIR). This comprehensive framework in implementation science consists of up to 39 constructs organized into five major domains: the inherent attributes of the intervention, external environmental factors or the outer setting, internal organizational characteristics or the inner setting, individual attributes of those involved in the implementation, and a variety of implementation processes ranging from planning and engagement to execution and ongoing evaluation [
13].Further analysis of this study findings also revealed another more nuanced insight. This study found that nudge interventions involving senior doctors (i.e., the specialists, senior medical officers) personally, such as provider education, provider champion (i.e., having a physician as an advocate), and provider commitment, yielded a higher predictive accuracy and the model’s goodness-of-fit than nudge interventions that do not need to personally involve senior doctor, such as patient education. In these interventions that do not involve active participation of physicians (e.g. patient education and departmental feedback), it seems that perceived effectiveness alone may not be sufficient to ensure successful implementation. This suggests the probable presence of factors beyond perceived effectiveness and perceived ease of implementation that may contribute to the acceptability of these interventions.
These observations may be due to the paternalistic culture within the Malaysian healthcare system [
30], and even more broadly, within the Asian setting [
31]. Therefore, while empowering patients to decline inappropriate antibiotic prescriptions, for example, may be perceived as an effective nudge to remind senior doctors on the importance of good prescribing habits, this intervention may not be acceptable and feasible with the entrenched hierarchical system, where patients typically follow the doctor’s advice.
This is postulated to be due to the high power distance index (PDI) present in many Asian cultures including in Malaysia. Indeed, Malaysia is often regarded as one of the countries with highest PDI [
32]. PDI is one of Hofstede’s six cultural dimensions [
33] and can be defined as the extent to which less powerful members of a society accept and expect unequal power distribution favoring more powerful members. Another concept related to PDI is the concept of authority gradient [
34,
35], which is prevalent in various workplace settings, including healthcare setting [
34]. A steep authority gradient can stifle open communication [
35], engender fear of authority [
36], discourage speaking up [
37] all of which may further compromise patient safety.
This postulation has significant implications for healthcare managers and policy makers. A laissez-faire leadership style, as described in Lewin’s 3-style leadership model [
38], may not be suitable to ensure acceptability and successful implementation of nudge interventions in cultures with steep authority gradients. As our study suggests, in such high PDI cultures, top-down instructions or active participation of top leaders or senior doctors in leading by examples would more likely improve perceived acceptability and successful implementation of nudge interventions. In fact, the centrality of top leaders or senior doctors may also explain the significant moderating effect of job positions seen in this study on the positive relationship between ease of implementation and acceptability of peer comparison intervention.
Similarly, in Meyer’s (2014) [
39] 8-axes Cultural Map, eight distinct dimensions are delineated to capture the variations in cultural practices globally. Focusing specifically on the leadership dimension, Meyer (2014) posits two extreme styles: egalitarian and hierarchical. In cultures with egalitarian leanings, there is a pervasive sense of equality that permeates the work environment, manifesting in flat organizational structures. On the opposite end, hierarchical cultures uphold a more rigid, rank-based structure where deference to higher-ranking individuals is expected. Such hierarchical organizations (exist often in Asian setting) exhibit top-down decision-making models, where decisions can be expedited if higher-ranking members invest time and resources. This is exemplified in the context of this study concerning nudge interventions, where those requiring the active engagement of senior medical professionals showed superior predictive accuracy [
39].
This study has a number of pertinent limitations that need to be mentioned. First, as this study is based on self-administered questionnaires, it may suffer from self-reporting bias, i.e., participants may provide answers that they believed were desirable, rather than what they truly felt or practiced. This is particularly important given that this study involves professional practices and opinions and the fact that the participants personally knew one of the authors (KSC). Second, this study was conducted in only one center with 104 clinical staff. Given the relatively small sample size, there is a possibility that this study had limited power to detect significant moderating effects (e.g. the years of clinical experience did not appear to have any significant moderating effect). Smaller sample size may also mean that the results may not be generalizable to other hospitals, or geographic locations. Third, this study was conducted in a cross-sectional manner and as such, only provides a snapshot of opinions at that particular time. It does not capture the changes of opinion over time as well as any potential seasonal effects (such as the emergence of Coronavirus 2019 pandemic) that may influence the perceptions of the participants on nudge interventions acceptability. Fourth, the educational briefing given by author KSC on the concepts of nudge and its applications in mitigating medication errors was only a single-shot education. The quality, content, and method of such briefing may result in a limited the understanding on this topic by the participants. The fact that the briefing was conducted in hybrid mode and physical attendees opted to complete the forms there and then within 30 min after the briefing might also have potentially introduced additional discrepancies. The difference in the modality (in-person vs. virtual), for example, could have potentially resulted in discrepancies in understanding the contents of the briefing which in turn, might have affected their responses. Finally, physical attendees who opted to complete the forms within 30 min might have imposed a time pressure upon themselves. This means that they might not have sufficient time to reflect deeply on each question, which could have affected the granularity of their responses.
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