Ausgabe Sonderheft 1/2020
Inhalt (10 Artikel)
Open Access
Introduction
Marketing communications in health and medicine: perspectives from Willis-Knighton Health System
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Advertising in health and medicine: using mass media to communicate with patients
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Personal selling in health and medicine: using sales agents to engage audiences
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Integrated marketing communications: a strategic priority in health and medicine
James K. Elrod, John L. Fortenberry Jr.
Open Access
Debate
Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture
James K. Elrod, John L. Fortenberry Jr.