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Cancer Causes & Control

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01.06.2006 | Original Paper

Beliefs about Tobacco Industry (mal)Practices and Youth Smoking Behaviour: Insight for Future Tobacco Control Campaigns (Canada)

verfasst von: Scott T. Leatherdale, Robert Sparks, Victoria A. Kirsh

Erschienen in: Cancer Causes & Control | Ausgabe 5/2006

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Abstract

Objective

To examine how student beliefs about tobacco industry behaviour and marketing practices were related to occasional and regular smoking among 9th to 12th graders. These findings can provide insight for developing new tobacco industry denormalization messages for youth smoking populations.

Methods

Cross-sectional data were collected from 14,767 grade 9 to 12 students attending 22 secondary schools within one Public Health Region of Canada using the Tobacco Module of School Heath Action, Planning and Evaluation System (SHAPES). Logistic regression analyses were used to determine if different beliefs about tobacco companies were able to differentiate never smokers from occasional smokers, and occasional smokers from regular smokers.

Results

Occasional and regular smoking behaviour was significantly related to student beliefs about tobacco companies doing good things in the community, manipulating young people to think smoking is cool, advertising to youth, and using athletes and sports sponsorships to get young people to smoke.

Conclusions

This study identified that beliefs about tobacco industry behaviour and marketing practices were related to youth smoking behaviour. In order to address the unique needs of smoking youth, discussions for future tobacco industry denormalization campaigns should consider messages tailored to focus on corporate social responsibility, sport and cultural event sponsorship and industry manipulation.

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Titel: Beliefs about Tobacco Industry (mal)Practices and Youth Smoking Behaviour: Insight for Future Tobacco Control Campaigns (Canada)
verfasst von: Scott T. Leatherdale
Robert Sparks
Victoria A. Kirsh
Publikationsdatum: 01.06.2006
Verlag: Kluwer Academic Publishers
Erschienen in: Cancer Causes & Control / Ausgabe 5/2006
Print ISSN: 0957-5243
Elektronische ISSN: 1573-7225
DOI: https://doi.org/10.1007/s10552-006-0004-z

Springer Medizin

Beliefs about Tobacco Industry (mal)Practices and Youth Smoking Behaviour: Insight for Future Tobacco Control Campaigns (Canada)

Abstract

Objective

Methods

Results

Conclusions

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Springer Medizin

Abstract

Objective

Methods

Results

Conclusions

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