24.01.2018 | CE - Clinical Notes
Understanding and improving decisions in clinical medicine (IV): prospects and challenges of nudging in healthcare
Erschienen in: Internal and Emergency Medicine | Ausgabe 5/2018
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The cognitive science of human decision making suggests a novel kind of approach to modifying people’s behavior: nudging.
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A nudge intervention implies a non-coercive and typically small change of the choice context that exploits inherent tendencies of agents in order to promote beneficial outcomes.
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Studies show that—if properly motivated, devised, and tested—nudges can improve practice in internal and emergency medicine facilities.
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Nudge interventions are not meant to displace more traditional tools to promote beneficial behavior (training, regulations), but to combine with them.
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