Odds of talking to healthcare providers as the initial source of healthcare information: updated cross-sectional results from the Health Information National Trends Survey (HINTS)

Individuals want information to manage and improve their health. While the most trusted source of health information is healthcare providers [1], individuals draw on a number of resources for health information. Prior research has found that the Internet is the fastest growing source of health information [2], and is used more among younger adults, people with chronic conditions, the uninsured, and people who live far from their doctor [3, 4].

Despite its widespread use, individuals also frequently distrust information they find on the Internet, seeking to verify the information obtained with a doctor, through other websites, print sources, or with friends and family [5]. This distrust is well warranted - researchers have shown that the quality of information provided on the Internet varies widely by website, and that there is potential for harm due to inaccurate information [6]. As a result, individuals rely on a diversity of resources to help address their health information needs.

Physicians have a vested interest in being a primary and trusted source of health information. Discussing health information strengthens the patient-provider relationship; research indicates that patients appreciate when physicians help them evaluate health information they received from other sources [7]. Further, research has confirmed the importance of timely access to health information to allow patients to make informed treatment decisions at their medical appointments [8] and treatment satisfaction helps encourage adherence and positive health outcomes [9]. Patients prefer to be involved in their own medical decision-making, and the more informed they feel, the more involved they prefer to be in decision-making [10] and the more satisfied they feel with treatment decisions [11, 12]. Further, healthcare providers are often in the only position to know whether the information that individuals receive are appropriate for their conditions, ensuring patients are informed and are using accurate information when making decisions.

Given the diversity of sources of information and its widely varied quality, it is critical that we keep up on trends associated with changes in how individuals source their health information. This analysis updates prior work conducted by Volkman, Luger, Harvey, Hogan, Shimada, Amante, McInnes, Feng, and Houston in 2014 concerning the most frequently used first sources of health information, and characteristics of patients that seek health information from doctors first [13]. The demographic trends among those who seek doctors as the first source of health information are analyzed using expanded data to identify substantive changes in practice.

Our analysis describing the first source of health information showed that the majority of survey respondents continue to report using the Internet as a first source of health information (n = 6353, 68.72%) followed by doctor/healthcare provider (n = 1798, 15.26), publications (n = 1138, 8.89%), and family/friends/co-workers (n = 444, 4.97%).

The respondents who more frequently selected doctor/healthcare provider as a first source the most recent time they looked for health information were female (n = 1014, 51.95%), ages 46–64 (n = 675, 34.03%), non-rural (n = 1795, 97.66%), had an income of $50,000 or above (n = 577, 34.25%), non-Hispanic white (n = 912, 56.04%), had some college education (n = 570, 31.00%), and were non-veterans (n = 1391, 80.30%). These respondents also had no history of cancer (n = 1413, 84.98%), reported very good (n = 578, 32.06) or good health (n = 655, 36.73), and had health insurance (n = 1638, 87.10%). These respondents used the Internet (n = 1042, 61.36%) and accessed the internet through broadband (n = 645, 38.52%) or wireless networks (n = 565, 35.61%). (n = 1042, 61.36%).

An adjusted logistic regression showed significant differences in the likelihood of a respondent reporting doctors as first sources of health information on the basis of age, race, education, health insurance, and Internet use. Individuals who chose doctor/healthcare provider as a first source were more likely to be aged 46–64 [OR = 1.62, p = 0.000], 65–75 [OR = 2.15, p = 0.000], or 76–99 [OR = 2.94, p = 0.000] than to be in the 18–45 year age group. Those who chose a doctor as the first source of health information were more likely to be non-Hispanic black [OR = 1.46, p = 0.043], more likely to have health insurance [OR = 1.97, p = 0.002], less likely to have college education or more [OR = 0.50, p = 0.011], and less likely to use the Internet [OR = 0.34, p = 0.000]. Significant differences in the unadjusted logistic regression models for cancer history, general health, income, race (Hispanic), education (high school and some college), veteran status, and data year were attenuated when the logistic regression model was adjusted, similar to the prior analysis.

Adults of all age groups older than 18–45 had higher odds of listing their doctor as their first source of health information, and these odds increased with successive age groups. This finding contrasts with prior research in which the OR for the age group 46–64 was not significant [13]. Trust may play a role, as prior research revealed that older adults are less likely to trust information from the Internet, television, magazines, and newspapers than young adults, while trusting doctors the most of any source [18]. Young adults may be less likely to go to physicians as a source of health information as this age group is historically less likely to use primary care services or have insurance coverage [19], although the uninsured rate has decreased since open enrollment for the Affordable Care Act began [20]. Young adults are also more likely to be Internet users, and use the Internet as an initial source of health information [21].

In our updated analyses but not in the original research [13], respondents who were black had higher odds of noting that a doctor was their first source of health information. This finding is in contrast with the results of prior research reporting that black patients do not trust doctors as much as white patients [22]. Since the Affordable Care Act was implemented, there has been a significant reduction in racial disparities in health care access, utilization, and rates of being uninsured [23]. This reduction in access disparities may have played a role in the increase in black patients choosing doctors as a first source of medical information, as they were more readily able to see doctors. The attitudes of black patients toward doctors may be improved by this increased access to health care and communication with doctors [24].

Our results also show that respondents with more education had lower odds of using their doctor as a first source of health information, even though prior research demonstrates that college-educated adults are more likely to have a usual place of health care [25]. Prior research has shown that those with higher levels of education were more trusting of the Internet, magazines, and newspapers as sources of health information than those with lower levels [18]. These respondents may choose the internet first, similar to research corroborating that those with higher education levels more frequently seek health information on the Internet [26]. In our analyses, those who use the Internet have lower odds of seeking a doctor as the first source of health information. Using the Internet for information may lead to self-diagnosis, encouraging misdiagnosis and inappropriate medical advice [27]. HINTS does not ask questions regarding the specific internet sources used and trusted; future research could elaborate on the legitimacy of trusted internet health information sources.

In the original analysis [13], people who rated their general health as good had lower odds of choosing a doctor and those who rated their health as poor had higher odds of choosing a doctor as their first health information source than those with excellent health, however, the impact of health status on choice of health information source was no longer significant with the addition of 2 years of data. This could be due to an increase in those with poor health using the internet or other sources or people with good health seeking information from doctors more. Healthy people may be seeking information from doctors first more than in previous years due to increased access to care as the uninsured rate has decreased [20]. Other prior research provides evidence that people with poor health are more likely to seek health information on the Internet than those with good health, and the internet may be displacing doctors as a primary source in this group [28]. People with poor health may have chronic conditions that require more health information or more frequent information than regular patients, and may use multiple information sources [29]. Doctors can assist these patients by helping verify information and guiding them on where to find credible sources [30].

This analysis was strengthened by the addition of an extra 2 years of data, doubling the sample size and allowing for analysis of changes in significance. However, a limitation that persists is the cross-sectional nature of the data because within-person trends over time cannot be assessed. A second limitation is the fact that these are self-reported data, as people may not accurately recall whether they used certain information sources. HINTS only surveys U.S. households, so these findings may not be generalizable to populations outside the United States; there may be differences in trust and use of internet health sources in other countries. Further, the specific publications or Internet sources of health information were not assessed, so the credibility of the sources remains unknown. Finally, we did not know whether the doctors mentioned were primary care or specialty doctors, and this information may add depth to the analysis. Future research could elaborate on both the use and trust of more specific sources of information.

Doctors are the most trusted sources of health information yet the results of a recent survey of health information sources show that 69% of adults in the U.S. reportedly chose the Internet and 15% chose healthcare providers as their first source of health information when they had a medical problem. Those more likely to choose doctors as an initial source of health information were older than age 45, more likely to have health insurance, more likely to be black, less likely to be college educated, and less likely to use the Internet. Doctors may need to provide more information to these patients than those who use the Internet, however, they may need to spend more time verifying the accuracy of information provided to those who choose the Internet first.