Introduction
In the last decades, many countries have implemented elements of provider competition in their health systems to stimulate effective price and quality competition [
1,
2]. This implies that patients – and those who act on their behalf such as health providers and procurers - are expected to make tradeoffs between the price and quality of care and select the provider that best fits their preferences [
2,
3]. In theory, patient choice should lead, among other things, to a higher quality of care and lower cost per unit of care delivered. For example, higher-quality providers will attract more patients compared to those with poorer quality who, in turn, are forced to either improve their quality of care or leave the health care market [
4].
However, the literature suggests that, in real-life settings, patients are less inclined to take on the role of rational autonomous consumer [
5,
6]. Most research has focused on the choice of health care institutions such as hospitals and has either used stated choices (i.e., hypothetical or potential situations in questionnaires) or revealed choices (i.e., real situations), while research that has compared both stated and revealed choices from the same sample remains scarce [
6]. Reviews conclude that, in general, patients rely on the advice of their referring physicians such as the General Practitioner (GP) for their choice of hospital [
5,
6]. Other important determinants of choice often described in the literature relate to the patient-hospital travel distance or the presence of any previous experiences patients may have had with a particular hospital. However, these factors are considered to be of less importance than the GP’s advice [
5‐
7]. In addition, although quality information has increasingly been made available publicly, patients are often neither aware that such information is offered nor that levels of quality may differ across providers [
6]. More importantly, on the occasions that patients do use quality information to choose providers, they do so selectively [
7,
8].
Although the choice for providers seems still to be largely determined by the referring GP [
5,
6], this does not have to be a problem. If the GP acts as a perfect agent – i.e., considers the preferences of his or her patient when making the referral - then patients would still be referred to the provider that the patient would have proactively chosen otherwise. However, research has shown that physicians are often not aware of what patients really want when making health care decisions, and that quality information plays a limited role when conducting their referrals to hospitals [
9‐
11]. Consequently, the assumption made in many current health policy reforms – i.e., that patients and those who choose on their behalf, choose hospitals in accordance with the preferences of patients – may not in practice be so.
This study assesses to what extent a patient’s choice of hospital in real-life settings corresponds with their preferred choice. More specifically, we have first estimated the stated preferences of Dutch patients (breast cancer and cataract) regarding hospital characteristics, then used the estimated preferences to predict the distribution of patients across hospitals. Subsequently, we have compared this distribution to that observed in real-life settings. As we have collected stated and revealed choice data from the same patient sample, the main contribution of our study is to add new evidence to the limited literature that has compared both stated and revealed choices from the same sample [
6].
The Dutch context is highly suitable for this type of studies for several reasons. First, similar to the US, provider competition has been implemented in the Dutch health system since 2006. The reform aims at stimulating effective competition between providers on price and quality and at encouraging patients to take an active role in health care decisions. Second, universal access enables Dutch patients to use care the cost of which is (to a large extent) covered by the basic health insurance package which includes, for example, hospital care and maternity care. GPs act as gatekeepers for most care covered by this package [
2,
8]. Last, to encourage patient choice, comparative information is presented for a large variety of conditions via online platforms (for an example, see [
12]).
Discussion
Principal findings
We set out to assess to what extent a patient’s choice of hospital in real-life settings corresponds with their preferred choice. Our results indicated that (1) while both breast cancer and cataract patients valued quality of care in their stated hospital choice, hospital quality was of lesser importance in their revealed choice. (2) In contrast, a patient’s travel distance was the most important attribute in the choice of hospital in real-life settings for both patient groups. (3) The predicted distribution of patients across the four general hospitals differed from that observed in real-life settings in terms of absolute value and, for breast cancer also in relative order. (4) For both conditions and relative to the main analyses, similar results were observed in both the 4-attributes analyses and in the population weighted analyses.
Possible explanations and comparison with literature
The discrepancies between the relative importance of attributes in stated and revealed hospital choices, and between the predicted and revealed distribution of patients are consistent with the literature: patients state certain characteristics as important in hypothetical settings, but act upon others in real-life settings [
6]. As described in more detail below, this may be explained by the fact that most patients rely on their GP’s advice in patient choice [
5,
6,
31], and that the preferences of patients and the physicians who represent them may often not align [
32].
With respect to the DCE, we observed the largest MRS values for both conditions for clinical outcome indicators followed by patient experiences. For instance, breast cancer patients were, on average, willing to wait an additional 38.6 working days (95% CI: 32.9–44.2) to select the hospital with a favorable score of 5% on the tumor-positive resection margin’ indicator over a hospital with a score of 20%. However, while highly valued in the DCE, quality information only played a minor role in the revealed hospital choices; a finding that supports previous research. Faber et al. have concluded that, although valued as important by patients, quality information rarely affects decisions in real-life settings [
7].
With respect to the revealed hospital choices, the most important attribute was travel distance: additional analyses showed that this attribute contributed for 85.5% (breast cancer) and 95.5% (cataract) of the model’s log-likelihood. The apparent difference in the relative importance of attributes between stated and revealed hospital choices may explain why the predicted distribution of patients differed from that observed in real-life settings. For breast cancer, while most patients were expected to select the hospital labelled as “best quality of care“, they selected the hospitals labelled as “nearby located”. For cataract, a similar shift was observed, although it did not affect the relative order of hospitals in terms of shares of patients. The smaller shift may be explained by the fact that the hospital labelled as the one with the “best overall quality of care" “was also labelled as a “nearby located” hospital. Our finding that patients generally go to the closest hospital, is also in line with literature: research has shown that (1) patients generally go to the nearest provider, (2) that they prefer the status-quo option (i.e., prefer to be treated in the hospital where they already have been treated), and (3) that they are only more likely to switch hospitals if they have had a bad experience with their current provider or are faced with long waiting lists [
5,
6].
While consistent with previous studies, the limited importance of quality information in practice is somewhat surprising in the light of our study protocol [
10]. Some of the GPs involved in our study were also involved in the development of the patient report cards [
10], and were likely to be motivated to stimulate patient choice while using these cards. Moreover, as part of our study protocol, all GPs were instructed to present patients with these report cards to stimulate patient choice [
10]. Hence, patient experiences and clinical outcome indicator were expected to be of greater importance in the revealed hospital choices. The literature provides a possible explanation. Most patients rely on the advice of their choice of hospital [
5,
6,
31]. However, research has shown that preferences of patients and those who act on their behalf (e.g., physicians) may often not align [
32]. For instance, in a study conducted by Empel et al. physicians have underestimated the importance of patient experiences to patients regarding fertility care [
33]. Moreover, studies have shown that GPs generally do not take quality information into account in their referrals, but rather rely on other factors such as their own preferences, close connections and good previous experiences with the specialists working at a given hospital [
9‐
11]. On the one hand and given the shown importance of the GP’s advice, these factors may, ceteris paribus, explain the lower relative impact of quality information observed in our study. On the other hand, it is reasonable to assume that GPs have close connections with the specialists working at nearby hospitals. As shown by the large explanatory power in our study, travel distance may capture the close relationship between the GP and the hospital departments and act as a proxy thereof in practice. This implies that patients are more willing to travel beyond their nearest hospital for better hospital quality than research suggests [
5,
6].
Implications for research and practice
Our study shows that the assumption of many current policy reforms - patients and referring physicians who choose on their behalf, choose hospitals in accordance to the preferences of patients – is unlikely to hold in practice. At the point of referral, other factors (e.g., time constraints) come into play that prevent the patient’s stated preferences to prevail.
For patients to adopt the active role which is often assumed in health policy, additional efforts are required. If patients are in fact willing to take charge in the decision-making process for a hospital, GPs need to incorporate time during their consultations to discuss possible options, ideally, while using decision support tools. This approach would tackle the two main reasons why most patients do not actively choose their providers: (1) the perceived limited degree of choice (e.g. due to the health insurer’s constraints) and (2) the lack of adequate and suitable information to support their choice (e.g. patients are often overwhelmed by the large amount of publicly available quality information [
6]). A tailored decision support tool allows the GP to present all possible options given the patient’s health insurance coverage. Similarly, these tools may tailor comparative information to the needs of patients by presenting only a subset of the available quality indicators (i.e., the most important ones) [
34]. However, some patients are not willing or are unable to become actively involved in patient choice and simply prefer their GP to decide on their behalf. Therefore, knowledge of the preferences of the given patient group are needed. This calls for patient-group specific preferences studies to gain insights into what subgroups patients prefer, followed by the development of decision support tools that present GPs with patient-group specific information.
Furthermore, the discrepancy between the predicted and observed distribution of patients should not be seen as potential evidence of the (non)-predictive value of DCEs. For such evidence, the context of the given decision requires the decision-maker to have freedom of choice and to be willing to exercise their choice in accordance to their preferences (see, for example, in health care [
35]). Our study has investigated whether patients do in fact have the ability to choose their hospitals in accordance to their preferences and unconstrained by external parties.
Strengths and limitations
As research comparing the stated and revealed choices of the same sample is scarce [
6], our study adds new and unique evidence to the literature. From a methodological perspective, the use of the same sample has allowed us to rule out potential differences in preferences between the stated and revealed choices that may result from sample variability. In addition, we have used DCEs to quantify preferences: a meta-analysis concludes that DCEs are able to predict health-related decisions with a moderate accuracy [
36]. Furthermore, we have performed IPW analyses to improve the representativeness of our sample; these analyses have not affected our general conclusion, and thus indicate that our findings are representative for the total patient population in terms of gender, age and educational level.
Our main limitation is that we have not been able to model the attribute recommendation in the revealed choices as this information has not been recorded in claims data. Although we have asked respondents in the questionnaire who had recommended the hospital in which they have been treated, we believe that this information cannot be validly collected for the non-chosen hospitals due to, for example, recall bias. As we have relied on the Random Utility Maximization framework in our models, we expect that an omitted attribute may lead to different marginal utility coefficients and estimated MRS of the included attributes in absolute terms, but it should not impact the relative order of attributes. Findings of our 4-attributes analyses support this hypothesis.
Our second limitation relates to the timing of our study. Regarding the data, we have used data that originates from 2010, 4 years after the 2006’s reform that has introduced provider competition in the Dutch health care system. Patients and GPs may have required more time to fully adapt to their new role with regard to patient choice. However, as our findings are consistent with previous studies that have been conducted across various health systems and time periods [
5,
6,
31], we expect that our conclusions still hold in current daily practice. Regarding the experimental design, our design (i.e., a fold-over of an orthogonal main effects plan, forced choice sets) has been constructed in accordance with the common practice of 2010 [
37]. Given that both MXL models (breast cancer and cataract) have demonstrated theoretical validity and in accordance with Rose and Bliemer who have stated that “given large enough samples, the underlying experimental design should not matter in terms of statistical power” (p612) [
38], we believe that the use of a fold-over design does not affect our findings.
Furthermore, although we have considered as many patient characteristics as possible in our IPW analyses, we do not have data on health status. We expect that patients in poor health may be less likely to participate and thus may be underrepresented in our samples. Similarly, we lack any information on variables such as patient activation [
39]. As patients with higher activation levels are more likely to actively choose providers than those with lower levels [
6], we hypothesize that, for example, recommendation may play a smaller role in patient choice among the former relative to the latter.
Conclusion
Our findings show that there is a consistent discrepancy between what patients valued the most in stated hospital choices and in revealed hospital choices. Quality information were valued as important in the DCE, but only played a small role in the revealed hospital choice. We interpret this finding as the result of the patients’ strong dependency on the advice of their GPs who may prefer to refer their patients to hospitals with whom they have close connections and good previous experiences. In practice, this may most likely be the closest hospital. We therefore conclude that patients are more willing to travel further than the nearest hospital for better hospital quality than is often assumed in the literature.
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