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21.08.2023

Effects of reduced nicotine content cigarette advertising with warning labels and social media features on product perceptions among young adults

verfasst von: Andrea C. Johnson, Melissa Mercincavage, Andy S.L. Tan, Andrea C. Villanti, Cristine D. Delnevo, Andrew A. Strasser

Erschienen in: Journal of Behavioral Medicine | Ausgabe 6/2023

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Abstract

This study sought to understand reactions to very low nicotine (VLN) cigarette advertising compared with conventional cigarette advertising with consideration of warning labels and social media context. The online experimental study recruited young adult cigarette smokers and nonsmokers (N = 1,608). Participants completed a discrete choice task with a 2 × 2 × 3 mixed design: brand, (VLN, Marlboro), context (Ad only, Ad on social media), and warning (Text-only, Well-known risk pictorial, or Lesser-known risk pictorial). Participants made choices about attention, appeal, harm, buying, and quitting intentions. Social media context increased attention and appeal. A well-known risk pictorial warning outperformed a text-only warning. Smokers had increased odds of quit intentions for VLN ads, yet nonsmokers had increased intentions to buy cigarettes on social media with a text-only warning. Results indicate differences in how young adults react to cigarette ads on social media, especially with the warnings they portray.

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Titel: Effects of reduced nicotine content cigarette advertising with warning labels and social media features on product perceptions among young adults
verfasst von: Andrea C. Johnson
Melissa Mercincavage
Andy S.L. Tan
Andrea C. Villanti
Cristine D. Delnevo
Andrew A. Strasser
Publikationsdatum: 21.08.2023
Verlag: Springer US
Erschienen in: Journal of Behavioral Medicine / Ausgabe 6/2023
Print ISSN: 0160-7715
Elektronische ISSN: 1573-3521
DOI: https://doi.org/10.1007/s10865-023-00441-7

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