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Neurological Sciences

Erschienen in:

01.05.2015 | Review Article

Reading beyond the glance: eye tracking in neurosciences

verfasst von: Livia Popa, Ovidiu Selejan, Allan Scott, Dafin F. Mureşanu, Maria Balea, Alexandru Rafila

Erschienen in: Neurological Sciences | Ausgabe 5/2015

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Abstract

From an interdisciplinary approach, the neurosciences (NSs) represent the junction of many fields (biology, chemistry, medicine, computer science, and psychology) and aim to explore the structural and functional aspects of the nervous system. Among modern neurophysiological methods that “measure” different processes of the human brain to salience stimuli, a special place belongs to eye tracking (ET). By detecting eye position, gaze direction, sequence of eye movement and visual adaptation during cognitive activities, ET is an effective tool for experimental psychology and neurological research. It provides a quantitative and qualitative analysis of the gaze, which is very useful in understanding choice behavior and perceptual decision making. In the high tech era, ET has several applications related to the interaction between humans and computers. Herein, ET is used to evaluate the spatial orienting of attention, the performance in visual tasks, the reactions to information on websites, the customer response to advertising, and the emotional and cognitive impact of various spurs to the brain.

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Titel: Reading beyond the glance: eye tracking in neurosciences
verfasst von: Livia Popa
Ovidiu Selejan
Allan Scott
Dafin F. Mureşanu
Maria Balea
Alexandru Rafila
Publikationsdatum: 01.05.2015
Verlag: Springer Milan
Erschienen in: Neurological Sciences / Ausgabe 5/2015
Print ISSN: 1590-1874
Elektronische ISSN: 1590-3478
DOI: https://doi.org/10.1007/s10072-015-2076-6

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