Erschienen in:
01.08.2015 | Original Article
Do Young Adults Perceive That Cigarette Graphic Warnings Provide New Knowledge About the Harms of Smoking?
verfasst von:
Renee E. Magnan, PhD, Linda D. Cameron, PhD
Erschienen in:
Annals of Behavioral Medicine
|
Ausgabe 4/2015
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Abstract
Background
Although much research on graphic cigarette warnings has focused on motivational responses, little focus has been given to how much individuals learn from these labels.
Purpose
This study aims to investigate whether graphic warnings provide greater perceived new knowledge of smoking consequences compared to text-only warnings, and to test a mediational model whereby perceived new knowledge promotes discouragement from smoking through its impact on worry.
Methods
In two studies, young adult smokers and nonsmokers (ages 18–25) evaluated graphic + text and corresponding text-only labels on perceived knowledge, worry about the harms addressed by the warning, and discouragement from smoking.
Results
Compared to text-only labels, graphic + text labels were rated as providing better understanding, more new knowledge, and being more worrisome and discouraging. Perceived new knowledge predicted greater discouragement from smoking directly and through worry.
Conclusions
Graphic warnings may be more efficacious than text-based warnings in increasing knowledge and worry about harms, and discouragement from smoking.