Background
Methods
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Height/weight measurements of all children in six primary schools each year from 2016 to 2019 (collected by the community health trust as an extension to the existing National Child Measurement Programme (NCMP));
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Parent questionnaires (self-complete on paper or on-line – see Additional file 3): early 2016 and early 2019 with parents of children in six primary schools (total responses = 177);
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Partner questionnaires (self-complete on-line – see Additional file 4): mid-2016 and mid-2018, with partner organisations (total responses = 37);
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Semi-structured interviews with school representatives: May–June 2018 (N = 4);
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Semi-structured interviews with key stakeholders (representing various sectors): 2017 (N = 8) and 2018 (N = 3);
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Focus group discussions with purposive sample of year six children: 2018 (N = 21, in three focus groups);
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Semi-structured interviews with parents: 2018 (N = 6); and focus group with mothers at local children’s centre (N = 5);
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Other documentary information from the programme team.
Results
Reach
Efficacy
“I think it's had a really positive impact on the community; … children are more aware of their healthy eating choices, they are aware of what they should eat and shouldn't eat”. (Statutory partner, interviewed 2017)
Key messages around physical activity do not appear to have been absorbed so readily by the children. There was a greater sense of decisions being outside of the children’s control:“My children… they love all the projects and they came home and kept talking about it and my son was like, 'oh mummy I'm not having a doughnut, because it contains so much sugar!'”. (Parent, interviewed 2017)
Parents reported that Go-Golborne had raised awareness of healthy eating and activity in a fun and enjoyable way, and had provided them with greater motivation to further support healthy choices for their children. The follow-up parent questionnaires, however, did not suggest an improvement in knowledge around key health-related recommendations.“… sometimes there’s good stuff going on but then if you are busy or like I have younger brothers then you can’t always go” (Child in Focus Group Discussion, 2018).
Adoption
Activity | Details | Uptake |
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Stakeholder meetings | 10 quarterly stakeholder meetings to plan, reflect, evaluate and report work, and invite input from partners. | Over 100 partners attended from over 62 organisations. |
Training for partners | Six tailored training sessions delivered on: healthy eating and nutrition; physical activity and play; nutritional guidelines and cooking on a budget; active health and delivering physical activity; sugar smart ‘train the trainer’; being a walk leader. | Between eight and 22 participants attended from a range of organisations. At least 75 partners took part overall. |
Events | Seven community events aligned with the campaigns with a fun community focus. | An average of: 26 partners involved in event planning; 19 involved in delivery. |
Campaign resources | Go Golborne created 46 different project resources and distributed 76,000 items to children and families. | All partners received the resources for information and distribution. Eight out of 10 partner survey respondents said that they distributed resources to their service users. |
Campaign Grants | Grants of up to £2000 available to local partners to deliver community activities and/or for organisational development. | 52 grants were distributed to local partners, including primary schools. Four out of 10 partner survey respondents had applied for and received a grant. |
Work with primary schools | Delivery of healthy lifestyle messages (e.g. through facilitated assemblies and sharing of resources) and support to strengthen school practices and policies | All six local primary schools engaged; four schools received a total of seven grants. Five achieved Healthy Schools awards and two worked with MyTime Active who delivered activity workshops for students. |
Strengthening the food environment | Local partners and businesses supported to develop healthy policies and practice through campaigns and partnership. | 40 partners made pledges to be more Sugar Smart; 10 pledged to make organisational or policy changes. 77 businesses achieved a Healthier Catering Commitment award. Environmental Health piloted additional sugar-smart criteria with seven businesses as part of their Heathy Catering award scheme. |
Extension projects (commissioned work) | Shop Healthy Golborne: Rice Marketing worked with local traders to audit, position and promote healthier products | Three local convenience stores participated. They introduced 77 new healthier lines and actively promoted them. |
Fit for Kids: Health Education Partnership developed a kitemark system for community organisations to develop best practice in promoting healthy lifestyles. | Three organisations piloted the programme. One achieved the award, others provided valuable feedback to improve the tool. Two more organisations were subsequently working towards the award. |
Implementation
Maintenance
“The culture of our organisation is starting to shift slowly towards understanding and enabling healthier choices” (Local voluntary sector partner, partner survey 2016)
“We’re going to maintain these things; we’re not going to change anything. I took all [the Go Golborne] banners, and we’ve got the Unplug and Play poster out in the playground as a constant reminder and [the programme has] left a legacy because we have all these great things in place. So like with me, I campaign for public health, for children’s health, so it will always be on the top of my agenda when it comes to outcomes for children – it will always stay, it’s fixed” (Go-Golborne Partner, interviewed 2018).
As shown in Table 1, many activities, particularly around improving the food environment, prompted partners to implement changes in routine organisational practices and policies.“I think it’s sustainable because it’s not too straining on the schools to keep doing it … I think that it’s a good thing to do” (Teacher, interviewed 2018).