Dissemination
Our study shows that Cochrane reviews on digital health technologies were predominantly disseminated via the social media (X/Twitter or Facebook). Thus, Cochrane reviews might be used as important source of health information for users of such media. Interestingly, dissemination was not associated with evidence quality but rather with relevance of review topic (i.e. the highest Altmetric scores were recorded for review related to COVID-19 topics) and accessibility of review (i.e. more years since publication and with PLS in more languages). Similar trends are also observed in citations of scientific articles that reflect the scientific impact and relevance of article topics but less so research quality [
25]. Previous studies using Altmetric data suggest that higher visibility in social media is associated with other characteristics of scientific articles not considered in this study, including high journal impact factors, published open access, and having informative titles [
26‐
28]. Various measures could be used to improve dissemination of Cochrane reviews based on their evidence quality rather than their mere presence online in various languages. For example, improvements in science communication may help academic authors to clearly communicate their scientific findings [
9]. This may enhance the lay understanding of PLS for nonacademic stakeholders and thus facilitate their decision whether or not to disseminate a specific content. In particular, the evidence limitations, such as very low and low certainty of evidence, need to be adequately explained in the PLS. Furthermore, although not investigated in this study, more focus on enhancing health literacy and digital health literacy is needed to improve the understanding of scientific content for any stakeholders or population groups [
29].
Poor understanding of scientific content and restrictions in access to scientific evidence may contribute to the delay in dissemination of findings from newer reviews and consequently translating research evidence into clinical practice (the so-called research to practice gap) [
30]. Such time lags in the translation process are prevalent in diverse fields of healthcare, and it can take up to several years between publication and being implemented or mentioned in clinical guidelines [
31,
32]. Cochrane attempted to reduce the research to practice gap for COVID-19 research by publishing relevant reviews in a timely fashion (e.g. as rapid reviews) and by establishing a register of COVID-19 publications so that they could be located online faster [
33]. These measures together with the global interest in COVID-19 may have contributed to the finding that COVID-19 reviews had the highest Altmetric scores in this study indicating that they were disseminated online via various channels despite their young age (recent publication date) and potentially reaching the relevant stakeholders. Future research may examine in more detail the dissemination approaches used by Cochrane for their COVID-19 reviews to find out if similar approaches could also improve the online attention towards other Cochrane or non-Cochrane reviews.
According to Altmetric data, we show that there is high online attention to Cochrane reviews on digital health technologies. This result is in line with a high academic impact of Cochrane reviews. Specifically, Cochrane reviews in public health were cited on average 240% more than other papers in this field [
8]. In contrast to academic impact, Altmetric data can be used as a proxy of online interest in academic publications. In the current study, X/Twitter was the platform where the included Cochrane reviews were mentioned most by far. However, such data have various limitations because it is unclear who does the dissemination (i.e. review authors or anyone with the internet access), what are the motivations to disseminate the scientific content, and how the receivers of online mentions interact with and use the information. Furthermore, the Altmetric score only counts the interactions on different online media platforms, but it cannot distinguish between positive and critical attention [
34‐
36]. Altmetric data may also be more prone to manipulation than traditional bibliometrics [
35]. For example, Facebook mentions can be purchased [
37], and it is unclear if mentions on social media platforms only passively exist or are actually read [
35]. However, the strength of the Altmetric data is that the attention metrics for an academic publication are immediately traced and available within hours of publication [
35,
36]. In contrast, scientific citation metrics, such as citation counts or journal impact factors, are typically available several years after publication [
35,
36].
Altmetric score relies on a selection of online channels, some of which (e.g. Google +) are no longer traced. Potentially, there is a need to capture other online channels for dissemination, such as TikTok videos or Instagram clips. Online attention could also be increased when authors of academic publications use more knowledge translation strategies that is in turn associated with higher impact of such publications on end users via health policy and practice [
38]. Especially, social media dissemination channels could be used to reach out to knowledge users [
11,
12]. More visibility and potentially higher Altmetric scores could result from using hashtags for social media posts that enhance searching and finding of content and including a unique identifier of the study (i.e. a link to the Cochrane review and not only its abstract) in social media posts or blogs in the main text [
39].
Limitations
There were several limitations in this study. First, we did not investigate who disseminated the Cochrane reviews and why. Although review authors can disseminate their own Cochrane reviews, any planned dissemination is rarely described in the text of such reviews [
9]. Dissemination via channels traced by Altmetric data can be done by anyone with Internet access. Future studies could investigate the motivations for disseminating the Cochrane reviews. Second, it is unclear in what specific (online) news outlets the Cochrane reviews were disseminated. Unlike listing the names of various online media channels (e.g. Facebook or Wikipedia), Altmetric data do not specify which (online) news outlets are traced despite that news mentions contribute the highest weight to the Altmetric score. Third, the associations between dissemination (i.e. Altmetric scores) and review characteristics were only weak, possibly because most Cochrane reviews had relatively high Altmetric scores (in the top 25% or 5% of all research outputs traced by Altmetric data). Future studies could investigate such associations in non-Cochrane reviews with more variable Altmetric scores and compare Altmetric data between Cochrane and non-Cochrane reviews. Fourth, the lack of association between dissemination and certainty of evidence rating could be due to a high heterogeneity of outcomes and digital technologies in the included Cochrane reviews. Certainty of evidence ratings in reviews (Cochrane and non-Cochrane) with the same outcome and the same digital technology could be used in future analyses. Fifth, despite a large sample size (100 reviews), the results of this study might not be generalisable to non-Cochrane reviews, Cochrane reviews in other fields than digital health technologies, and other methods of assessing dissemination than Altmetric scores.