Erschienen in:
01.02.2013
Innovating Through Measurement
verfasst von:
Bruce I. Reiner
Erschienen in:
Journal of Imaging Informatics in Medicine
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Ausgabe 1/2013
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Excerpt
You cannot go anywhere or read anything today without being bombarded with innovation strategies, which have become the mantra for all business pundits and self-proclaimed entrepreneurs. While these innovation strategies are designed to transform business and profitability, the reality is that innovation is frequently talked about but rarely experienced. The medical imaging and informatics communities are especially prone to a vast array of innovation and marketing hype with little substantive change to show for the efforts. I have found amusement at attending RSNA meetings where large imaging and informatics vendors with vast resources display their futuristic innovation visions which never reach the marketplace. Their marketing ploys look and sound great, but if they never become commercialized what is their purpose in the first place? …