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Journal of Gambling Studies
Erschienen in: Journal of Gambling Studies 1/2008

01.03.2008 | Original Paper

Role of Gambling Media Exposure in Influencing Trajectories Among College Students

verfasst von: Hyung-Seok Lee, Jennifer Lee Lemanski, Jong Woo Jun

Erschienen in: Journal of Gambling Studies | Ausgabe 1/2008

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Abstract

In the study, a model of the relationship between mass media depictions of gambling and subsequent gambling attitudes and behavioral intentions of college students was developed. A survey was conducted with 229 undergraduate students (79.5% female, mean age = 20.5, SD = 2.04) enrolled in three different communication courses at a large southeastern university. Through structural equation analysis, the six hypotheses of this study were analyzed using the method of maximum likelihood with AMOS 6. The model was consistent with the hypotheses that media exposure impacts gambling attitudes and behavioral intentions both positively and negatively, depending on the valence of the gambling depiction. Theoretical and practical implications of mass media exposure and gambling behaviors are discussed, and future research directions are outlined.
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Metadaten
Titel
Role of Gambling Media Exposure in Influencing Trajectories Among College Students
verfasst von
Hyung-Seok Lee
Jennifer Lee Lemanski
Jong Woo Jun
Publikationsdatum
01.03.2008
Verlag
Springer US
Erschienen in
Journal of Gambling Studies / Ausgabe 1/2008
Elektronische ISSN: 1573-3602
DOI
https://doi.org/10.1007/s10899-007-9078-0

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