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International Journal of Mental Health and Addiction

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01.02.2015

Sports-Embedded Gambling Promotions: A Study of Exposure, Sports Betting Intention and Problem Gambling Amongst Adults

verfasst von: Nerilee Hing, Matthew Lamont, Peter Vitartas, Elian Fink

Erschienen in: International Journal of Mental Health and Addiction | Ausgabe 1/2015

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Abstract

Community, media and government concerns have emerged about promoting sports betting during televised sports broadcasts, which now contain betting operators’ logos, signage, websites, commentary and betting odds. Despite large television audiences being exposed, limited research has examined how these promotions shape gambling behaviour, particularly amongst problem gamblers. Underpinned by the Theory of Reasoned Action, this study explored whether exposure and attitude to gambling promotions during televised sport predict sports betting intention and whether this relationship varies with problem gambling severity. Surveys were conducted with 1,000 adults in Queensland, Australia. Strongest predictors of greater intended frequency of sports betting were higher problem gambling severity, previous sports betting participation, more frequent exposure to the promotions, and more positive attitudes towards them. Results suggest that the audience most likely to be stimulated by these promotions are problem gamblers because they have greatest exposure and a favourable disposition to them, and report they have maintained or worsened their problem sports betting behaviours. Policy and public health interventions may be needed to counter these pervasive media messages.

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Titel: Sports-Embedded Gambling Promotions: A Study of Exposure, Sports Betting Intention and Problem Gambling Amongst Adults
verfasst von: Nerilee Hing
Matthew Lamont
Peter Vitartas
Elian Fink
Publikationsdatum: 01.02.2015
Verlag: Springer US
Erschienen in: International Journal of Mental Health and Addiction / Ausgabe 1/2015
Print ISSN: 1557-1874
Elektronische ISSN: 1557-1882
DOI: https://doi.org/10.1007/s11469-014-9519-9

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Sports-Embedded Gambling Promotions: A Study of Exposure, Sports Betting Intention and Problem Gambling Amongst Adults

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